Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. But email’s evolution has proven it to be even more powerful today than ever before, with a user base in the billions and an impeccable ROI unlike any other marketing channel. recruiting new members. In fact, a recent survey by Spike shows that 77% of U.S.

How To 52

How To Newsletter Content Communications 52

Association Adviser

JANUARY 2, 2019

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We ASHA experienced success on the employer/recruiter side as well. It’s not a hard process, but definitely necessary to spur improvements to an online career center.

How To 81

How To Content Project Recruiting 81

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more? Marketing General has some helpful base formulas you can use as a starting point.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Audience personas. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. EDT*- Recruiting and Retaining Talent (Virtual Lunch). – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. EDT*- Recruiting and Retaining Talent (Virtual Lunch). – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. Newsletters. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. So how do you begin to tap this new resource?

Leadership 88

Leadership Social Media Case Study Industry 88

Higher Logic

MAY 16, 2019

Membership recruitment and retention aren’t isolated processes. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. And you understand how it impacts your view of companies and organizations. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

AUGUST 28, 2020

it’s why you feel awful: here’s how to pull yourself out of despair and live your life. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Tara Haelle ).

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

APRIL 16, 2021

How to explain your idea in 30 seconds or less. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.

Revenue 259

Revenue Montana Case Study Conference 259

Reid All About it

OCTOBER 4, 2019

It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. How to Use Social Media to Raise Money Online. Tue 10/8 at 12:30 p.m.

LMS 186

LMS DC Social Media Washington 186

Associations Now

AUGUST 17, 2018

The Association of Academic Physiatrists incentivizes members who recruit members in August. How to hack it? Summer doesn’t have to mean a slowdown for membership recruitment. Referrals put a friendly and familiar face to our membership,” says Jackie Dilworth, communications and marketing manager at AAP. Why does it work?

Puerto Rico 58

Puerto Rico Recruiting Recruitment Newsletter 58

Reid All About it

MARCH 26, 2021

How to brief a senior executive. Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. Some good food for thought there. Seth Godin ).

San Diego 259

San Diego Innovation LMS Strategy 259

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. Learn the how and why of doing it successfully. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing.

Content 40

Content Marketing Chicago United States 40

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Usability testing. Quick hits. Neil Patel ).

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Host: American Marketing Association. Learn how to be prepared to negotiate additional goods and services. Duration: 1 hour. 1 CAE credit.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

MAY 8, 2020

However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Virtual conference networking.

North Carolina 221

North Carolina Montana Conference Revenue 221

Higher Logic

MAY 17, 2016

Let’s take a look at how to do that well. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Blogging is writing with a dual purpose.

Content 185

Content Tips Education Social Media 185

Membership Marketing

MAY 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Here’s How to Engage Your Members. I agree with his definition. Membership Marketing Benchmarking Report. ” 1.

Marketing 40

Marketing How To Price Analysis 40

Optimist Consulting

AUGUST 28, 2014

As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals? Well, yes, DEFINITELY! Using a third ear – Good telemarketers instinctively know how to listen for the things that members are not saying, as well as those that they do say.

Case Study 100

Case Study Recruiting Recruitment Maine 100

Membership Marketing

JANUARY 27, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Hire a Marketing Agency? To Provide a Proven Methodology – Does it really make sense to reinvent the marketing wheel?

Marketing 40

Marketing Price Survey Recruiting 40

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., For more information on how to do that effectively, visit [link] for-fundraising-events. Elizabeth Engel, Spark Consulting.

Social Media 72

Social Media Recruiting Recruitment Software 72

Mizz Information

MAY 17, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Marketing automation has been a real time-saver for association executives. CAE, CEO & Chief Strategist, Spark Consulting LLC.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., For more information on how to do that effectively, visit [link] for-fundraising-events. Elizabeth Engel, Spark Consulting.

Social Media 63

Social Media Recruiting Recruitment Software 63

Membership Marketing

MAY 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Value seems to be the top issue on many membership marketers’ agendas. Membership Marketing Benchmarking Report. Cris said.

Marketing 40

Marketing Price Survey Cost 40

Membership Marketing

JUNE 10, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ten Top Tips from the Membership Marketing Benchmarking Report. Speaking Engagements. Speaking Engagements. Speaking Engagements.

Report 40

Report Tips Marketing Price 40

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Take a Hard Look in the Mirror. If not, are you due for a refresh?

millennials 100

millennials Committee Technology Leadership 100

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

AUGUST 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You can find me at the Marketing General, Inc. I'll definitely stop by the Marketing General booth. booth number 500.

Los Angeles 40

Los Angeles Marketing CA Price 40