Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. Not all members behave the same.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. Further Engage Current Subscribers Associations spend a lot of time (and money!) recruiting new members. However, it’s proven that acquiring new members can be as much as five times more expensive than retaining current members.

How To 52

How To Newsletter Content Communications 52

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JUNE 9, 2023

We all know that and think we do it, but her examples show us how often we don’t. Membership engagement. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

DECEMBER 11, 2020

It’s easy to see how much your association spends on chapters, but not as easy to see the return on that investment. Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources.

Project 370

Project Education Software Review 370

Reid All About it

JULY 24, 2020

It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. – Proven Strategies to Increase Member Retention.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. More info/register. Host: Fridays@4 Speakers: Diana L. 1 CMP credit. More info/register. More info/register. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. Membership recruitment and retention aren’t isolated processes. Your prospective members expect that your organization has transformed digitally just like all the other companies and brands they interact with.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

MAY 8, 2020

However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Virtual conference networking.

North Carolina 221

North Carolina Montana Conference Revenue 221

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. Rounding up a group of members who are eager to share their wisdom might seem like a fairly simple proposition. For one compelling reason.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 26, 2021

How to brief a senior executive. Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. Some good food for thought there.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

APRIL 16, 2021

How to explain your idea in 30 seconds or less. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. More info/register (fee for MPI non-members). Quick hits. Tamsen Webster ). 1 CMP credit. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Optimist Consulting

AUGUST 28, 2014

As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals? Well, yes, DEFINITELY! The main advantage that the telephone offers is the ability to personalise every engagement and even more crucially, to have a two-way conversation.

Case Study 100

Case Study Recruiting Recruitment Maine 100

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Learn how to be prepared to negotiate additional goods and services. Know how to be smart when requesting concessions. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Usability testing. Quick hits. Neil Patel ).

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

NOVEMBER 14, 2023

You strive to keep your members engaged and involved in your organization because you know that member retention is key to your success. It’s more cost-effective for you to retain an existing member than to recruit a new one.

Newsletter 59

Newsletter Strategy Social Media Survey 59

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Phew, life is definitely not boring. New Member Engagement Study Launch Party.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

MAY 17, 2010

Speaking Engagements. Speaking Engagements. Here’s How to Engage Your Members. Much effort in membership engagement and retention is focused on informing members of all the great things an association does. But the research shows that giving members more information falls short.

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” WBT Systems explains how to eliminate and prevent learning content clutter. Content clutter. They won’t.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

FEBRUARY 3, 2023

The weekly list of free educational events and resources for the association community… Vendor member education. WBT Systems explains why and how to help industry partners get the most value out of their membership. They describe educational programs that will help these member develop relationships and generate more leads.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

JULY 20, 2018

The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it. Promote Your Content Effectively to Drive Member Engagement. How Small Organizations Win: How to do Big Marketing on a Shoestring Budget. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. The biggest mistakes organizations make with cybersecurity—and how to avoid them. How to Design Ads for Nonprofits. They shouldn’t be surprising, but are a good reminder as you go about your day.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

APRIL 15, 2022

When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. How will you use that data? 10 ways to make your members happy to get your emails. How to do walking meetings right. Quick hits.

Proposal 39

Proposal Technology Revenue Marketing 39

Associations Now

MAY 14, 2014

.” It also suggests that, while community managers are vital, they can expand their impact by involving members in community-building roles such as recruiting and welcoming new members and facilitating introductions and connections. CEO Participation.

Leadership 40

Leadership Class Committee Survey 40

Reid All About it

SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. How to Find and Plan the Perfect Event Spaces.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

DECEMBER 4, 2020

Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. – Member ROI Simplified: Safeguarding Your Organization’s Future. How to Maximize Your Engagement in Industry 4.0. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. Location: Alexandria VA.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

MAY 1, 2020

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. Host: Astriata.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. – DEI Practitioners Social Hour: How to Build Inclusive Mentoring Programs to Support Underrepresented Leaders. 1 CMP credit. Tue 4/27 at 12:30 p.m.

Revenue 370

Revenue Strategy Content Education 370

MemberClicks

NOVEMBER 23, 2021

Check out these seven takeaways your members should have after leaving every single meeting: Status updates on the topics they care about. Introductions to new members. How to get involved. How to stay in touch. New member recruitment efforts. How to get involved. How to stay in touch.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

MemberClicks

NOVEMBER 23, 2021

Check out these seven takeaways your members should have after leaving every single meeting: Status updates on the topics they care about. Introductions to new members. How to get involved. How to stay in touch. New member recruitment efforts. How to get involved. How to stay in touch.

Recruiting 52

Recruiting Recruitment Member Experience Survey 52

Reid All About it

APRIL 22, 2022

WBT Systems suggests offering introductory industry education to industry partners and to support, operations and shared services staff at member companies. Achurch Consulting explains how to handle the decisions involved in going or staying remote or hybrid. New member engagement. Hybrid/remote workforce decisions.

Proposal 39

Proposal Price Technology Recruiting 39

MemberClicks

OCTOBER 10, 2023

Its objectives should balance strengthening member relationships with ensuring a consistent revenue source. After establishing the program’s purpose, it’s essential to delineate the roles of both members and the organization. Once these improvements are made, member retention will likely increase.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

OCTOBER 26, 2018

This is a must-read-and-keep, definitive guide to email deliverability. How to Leverage Resilience Strategies and Performance Science the Army Way. Find out how to assess the quality of motivation and the culture of innovation within your organization. How Your Organization Can Use AI to Increase Member Engagement Right Now.

DC 34

DC Washington Chicago LMS 34

Reid All About it

JULY 22, 2022

How to engage the younger generation: the case of AIPC. How one organization shook up their DEI program. Gain greater awareness of how to catch yourself engaging in these biases and how to reduce their impact in both yourself and others involved in the hiring process. Quick hits. Remi Deve, Boardroom ).

Price 43

Price Technology Strategy Software 43