How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives.

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How to Start or Grow Your Online Career Center

Association Adviser

Starting or growing a career management site doesn’t have to be intimidating. However, many associations are hesitant to commit the needed resources and staff time to begin or enhance an online career center because doing so always seems to be a large undertaking.

Social CRM Use Case 5: Recruitment

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the 5th of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.

Planner Pro Tips: 9 Ways to Make the Most out of Photo Booths

Cvent Association Tips

But from a planner’s perspective, there has to be a good game plan going into your event to make the most out of your photo booth. When they see a camera, most of our employees are ready to flash their pearly whites, put on a silly hat or strike a funny pose.

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How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

Guest blog: 5 essentials for a great telephone renewals campaign

Optimist Consulting

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. Well, yes, DEFINITELY! Whichever options you select, it’s best to keep them as simple as possible.

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter.

Association Brain Food Weekly: 10.18.19

Reid All About it

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. Quick hits before we get to next week’s free webinars: Is your marketing mediocre?

Association Brain Food Weekly: 10.4.19

Reid All About it

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. In case you were wondering… the complete beginner’s guide to TikTok. How to Accelerate Stalled Agile: Part 1.

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. What problems are they trying to solve?

Daily Buzz: Optimize Your Online Member Application

Associations Now

On one hand, it’s important to acknowledge that people don’t have time to fill out a lengthy application. What do you need in order to give them the member experience they want?” But don’t let data be an excuse to go crazy mining for information. “Be It goes to 11.

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Don’t let that happen to you!

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Membership Hack: Referral Incentives

Associations Now

The Association of Academic Physiatrists incentivizes members who recruit members in August. How to hack it? Summer doesn’t have to mean a slowdown for membership recruitment. This month, the Association of Academic Physiatrists launched a member acquisition campaign to incentivize member referrals—something that often influences the decision to join. Existing members also have two good reasons to make referrals.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.

Association Brain Food Weekly: 4.18.16

Reid All About it

The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. Hope to see you there!

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Association Brain Food Weekly: 4.18.16

Reid All About it

The best professional development opportunity this week is definitely the digitalNow conference. Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. Hope to see you there!

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Iteration is purposefully embedded in the process to continuously improve and refine.

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A Little Something About 20-somethings

Association Management

For most, it’s definitely not their first “rodeo.”. In talking to these individuals, I've found many who share a deep concern that standards-focused organizations are “graying” and that in order to sustain and grow their groups, they need to attract a younger, more diverse membership.

Feeling the Burn(out)

Higher Logic

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. Resistance to social technology in their organization. How do you know you’re burning out?

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4 Great Ideas From a Membership Idea Exchange

Associations Now

When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. ” Given ASAE’s value proposition to “connect great ideas and great people,” this makes sense.

3 Ways to Use Social Media to Grow Membership

SocialFish

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Not sure how to grow your organization’s membership using social media? The great thing about Facebook advertising is how targeted you can get. a pricing sheet, a “Reasons to Join” sheet, and so forth).

Blogs that work.and spread

Higher Logic

Let’s take a look at how to do that well. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. It’s not enough to be useful.

Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

Mizz Information

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., That’s a noble impulse and helpful, up to a point. They have to be.

Get Open Community on Audible

SocialFish

We have FIVE DOWNLOAD CODES AVAILABLE - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed the way you work today? How has community management changed other business processes at your org (e.g.

Steal This Idea!

Association Adviser

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., That’s a noble impulse and helpful, up to point. But only up to a point.

[WHITE PAPER] Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

SocialFish

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., That’s a noble impulse and helpful, up to a point. They have to be.

Steal This Idea!

Association Adviser

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., That’s a noble impulse and helpful, up to point. But only up to a point.

Association Brain Food Weekly: 8.9.19

Reid All About it

But, I’ve got to admit, reading all the tweets and putting together this post, I’m feeling a bit wistful. I’m realizing how much I’ll miss seeing my friends. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Sun 8/11 from 5 to 6 p.m.

True Customer Engagement: the Leap Beyond User Experience

SocialFish

Engagement,” by their definition, is measured by numbers: the events members attend per year; volunteer activities they participated in; number of years they have been members etc. If not, their membership may be the first thing to go when faced with a hardship or better alternatives.

Content Marketing: It Matters For Meetings Too

Associations Now

Content marketing isn’t just for recruiting, retaining, and engaging members. It can also be used to do the exact same thing when it comes to your association’s meeting attendees. Learn the how and why of doing it successfully. Some How-Tos of Content Marketing.

Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. He did this by knowing how to connect the dots and seeing things with a broader eye than everyone else.

Emerging Leaders Need More than Leadership Development

Beth Kanter

Note from Beth: Last year I was honored to partner with Kari Dunn Saratovksy from Third Plateau to facilitate an emerging leadership program to a cohort of leaders who were part of the Packard Foundation’s Science and Conservation portfolio of grantees.

Association Brain Food Weekly: 3.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Did I talk to these people? The rest of you, if you want to know what life is like on the wild and wooly side, this one’s for you too. How to Hit the Ground Running After Your Event.

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What are Associations Doing About Sexism in the Workplace?

Smooth The Path

She is about to surprise her manager with the unwelcome news of her resignation. Lauren does not want to resign, but with a toddler at home and another on the way, she is beyond overwhelmed. The only solution seems to be to resign, but she wishes there was a viable alternative.

Friday Buzz: Another Tech Industry Diversity Headache

Associations Now

Twitter becomes the latest tech company to reveal that its employees are overwhelmingly white and male. Also: advice on how to keep “lobby rats” in check at your event. Ambush #Marketing : 4 Ways to Diffuse Conference Scammers [link].

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.

Communicating is Easy; Connecting, Not so Much

The Membership Blog

One of the questions that arose was, “Is there one basic principal that summarizes how to best communicate that membership value proposition to prospective members?”. Every product, every provider, every service, every person (well, it seems that way) is trying to “communicate” with the same people to whom we’re trying to communicate. When in doubt about what things means, I go back to the old-fashioned way of finding out.