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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

As associations learn to create and curate wonderful member experiences, some will find they might need to warm up their tone. For example, members say that some organizations’ super polished and professional tone is a bit stuffy and even off-putting. Prediction 3: Associations will defy definitions.

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New Report Finds Members Want Improved Technology and Education Offerings

Associations Now

Forj’s 2023 State of Association Member Experience report found that organizations are not meeting member expectations. Many associations may be struggling to meet member expectations, particularly those in the early and mid-stages of their careers. percent) or late-career members (68.6 percent) than midcareer (60.8

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Three benefits of developing thought leadership content at your association

Nimble AMS

For early careerists, industry information ranked in their top five member priorities. . When you invest in well-researched thought leadership content, your association will see a definite payoff. Your staff interacts daily with members, often gaining precious insight into their experiences.

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The Member Journey Has Changed: Are You Changing With It?

Higher Logic

An engaging experience with digital, personal touchpoints along the way. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. What information do your members need at a specific time?

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

And while 70% of members say job opportunities are an important benefit, only 27% of members say their organization is doing very well delivering on job opportunities. Whoa, members are definitely interested in career growth. How to assess your website data, communications data, and engagement data.

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Association Brain Food: 1.5.24

Reid All About it

I’ll definitely make her party prosciutto bundles and double blue canapés again. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. More info/register. 1 CAE credit.

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Prioritize Member Preferences to Create an Effective Renewal Campaign

Associations Now

“We moved to a print-on-demand system and used one template that changed the look, feel, and messaging, but it’s the same size and cut for all members,” said Kristen Rayner, AOPA’s program and marketing manager, member experience. If they’re finding it easier, then we’ve definitely made some good improvements.”