Nimble AMS

AUGUST 8, 2022

Leveraging data helps your association gain crucial member insights about learning content and event attendance, boosting member engagement across all avenues. Key definitions: Include a glossary of important terms used in your policy, like data, data user, access, metadata, and custodian.

Committee 117

Committee Review Survey Software 117

Higher Logic

JANUARY 23, 2019

Improving member communications. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach. And for what?

Marketing 136

Marketing Communications Case Study Tools 136

Association Analytics

FEBRUARY 14, 2022

Ask, “Do you want better member insights to inform strategy?” Lay out your definitions up front. For example, instead of asking, “Do you want an Enterprise Data Warehouse?” or “Do you want better productivity?”. Some tips to help you communicate: Be clear on assumptions. Don’t forget the intangibles.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

APRIL 16, 2021

Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. Vasan Selliah, Member Insight and Engagement Manager, CSAE. More info/register. Host: ASAE. Jeff Horne, CEO and Co-Founder, Wicket.

Revenue 363

Revenue Strategy Team Content 363

MemberClicks

MAY 9, 2022

This touch base with members can also help you set your own goals for your events. 6 questions to ask members before planning an event. Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. What members to target for event insights.

Event Planning 52

Event Planning Survey Review Social Media 52