Web Analytics Association Sets Measurement Standards - TypePad

The Big Picture

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis , aimed at eliminating the confusion around the most basic Web analytics terms. The document follows the release last year of web analytics definitions focused on the three most important metrics across all analytics software and tools – unique visitors, visits/sessions and page views. The Big Picture.

Why Associations Should be in the Podcasting Game - Moery Company

Moery Company

I listen to various podcasts daily – in the car, at home, at the gym, and I definitely have my favorites: The GaryVee Audio Experience and Seth Godin. I compare podcasts to what the e-newsletter was like to businesses some 15 to 20 years ago.

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Survey: 9 of 10 Association Professionals Say They Aren’t Using Artificial Intelligence


Before we dive into the context in which AI can be applied in the association space, here’s a quick definition of the buzzworthy phrase to jog your memory: . “[A]rtificial By Evan Hendershot – Digital Marketing Specialist . Are you using artificial intelligence at your association?” .

2015 Favorite Community Reads

Higher Logic

This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. This is an awesome weekly newsletter. For example, I found this Washington Post Article about newsletters from Community.is.

Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. 14 best content marketing newsletters for 2019.

Serious Questions: Are associations dead?

Principled Innovation

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. 21st century leadership isn’t easy, but it is definitely exciting! (By Serious Questions newsletter, please subscribe today. Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. In August, I launched the P.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses.

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Does Email Equal Engagement?

Higher Logic

In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters. What’s so great about newsletters? Can old fashioned email spur your community’s engagement?

Building an Association Crisis Communications Webpage


Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. Newsletter or RSS Subscription Option. crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.

A race to connect: How 1 association energized its community with a virtual 5K

Association Success

The WQA communicates their virtual events through their convention website, digital newsletter and social media, along with special communication and outreach to sponsors and those registered for the cancelled onsite convention.

Are your members driven by the fear of missing out?

Higher Logic

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Highlight interesting conversations and upcoming events (live or virtual) happening within your community, through newsletters, social channels or your website.

Hype Your Community Launch

Higher Logic

Announce in your newsletter. Not everyone is going to read your blog or open your newsletter, so make sure you reach every segment. In the soft launch, definitely include several executives or organizational higher-ups. Launching your new community is a big deal.

Design Thinking: A Team Sport Your Association is Ready to Play


So, yes, associations can most definitely apply Design Thinking to their worlds. In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members.

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To Mentor or Not To Mentor

Smooth The Path

Podcasts, videos, and e-newsletter articles can shine a light on members. Learn which of the three definitions your members are using before launching your program. When your members say the word “mentor,” what do they mean?

Daily Buzz: Communicate Value Regularly

Associations Now

Then, include that insight in social media, on your website, in newsletters—however your organization interacts with potential members. Get as creative as you’d like with how you do it, but definitely make sure the experience involves the benefits you know are loved by members.”.

Did You Know? Video Livestream and Mobile Apps Among the Fastest-Growing Sources of NDR

Association Adviser

As TRSA President Joseph Ricci explains in Hank Berkowitz’s column today, his organization’s print advertising revenue is now at a 10-year high, but there is “definitely a push toward alternative advertising” in e-newsletters, social media and other Web-based platforms.

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Culture Club

Association Success

But if you’re going to be tackling something like corporate culture, then by definition you’ll be changing things and there may be an element of the unknown or not having all the answers. Which is why it’s important to set and celebrate small wins, whether it’s something like the CEO meeting with staff over bagels once a week or, as we do at our organization, a monthly newsletter from IT, or whatever it is you set for your company. Can you be a culture influencer?

Daily Buzz: How to Write an Effective Call to Action

Associations Now

Be it newsletters, social media posts or website copy, all of your association’s messaging should prompt members to action. When it comes to CTAs, less is definitely more,” she says. Getting members to engage starts with compelling them to act.

Astronomers Have a Plan for Your Eclipse Glasses

Associations Now

You definitely aren’t alone. But if you would like to donate them, AWB will offer details on how to do so in the coming weeks through its newsletter and on its Facebook page.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

Allowing ads in your association’s member magazine, annual directory, daily newsletter or annual conference app gives your sponsors and supplier members additional access to an audience they covet – the smart, influential decision-makers who make up your membership. However you plan to improve your association’s non-dues revenue sources this year, it’s definitely time to hustle!

4 Stats that Link Customer Satisfaction to Your Online Community


Here are just three ideas for how you can build emotionally positive customer relationships using your online community: Show customers that you care about their needs by providing customized offers and newsletters.

No Web Designer? No Problem: 5 Free Web Design Resources

Mizz Information

Web design is definitely one of those things. Then all you have to do is download the html file, copy the code and paste into whatever email platform you're using and instant awesome responsive e-newsletter or whatever kind of email you need.

Association Brain Food Weekly: 9.15.17

Reid All About it

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree.

The Lure of Exclusive Communities

Higher Logic

Today it’s hard to know definitively if Facebook’s exclusivity fueled its growth at the beginning, but it wouldn’t be surprising to know it played an important part. There are many reasons to have an open community where anyone with an internet connection can participate.

Local, Exotic, Pickled: Associations Share 2015 Food Trends

Associations Now

The National Restaurant Association and the Specialty Food Association predict that Greek yogurt will be out, but local, fresh food is definitely in for foodies in 2015.

Appalachian Hardwood Group: Laminates Come With Health Risks

Associations Now

These emissions can cause a bounty of unwanted health risks including nasal and lung cancer, nausea, and asthma,” the association explained in its February newsletter [PDF]. In a new ad campaign, the trade group Appalachian Hardwood Manufacturers Inc.

Rethinking Membership As A Global Engagement Model


Corresponding Members: most associations have an electronic newsletter which is informative, and provides a “taste” of more in-depth information (for which you have to pay to access).

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Effective Communication – Back to the Basics

SOS Association

As published in the Fall edition of the AZSAE Newsletter. There are definitely health benefits to smiling. Be sure to repeat the name when it makes sense in the conversation and definitely when you say goodbye. In our increasingly fast-paced, technology-driven world, the opportunities and options of ways to communicate with each other are decreasing. Electronic communication seems to be the way in which we engage with others a majority of the time.

Conference Learning: Help Attendees Apply It Back at the Office

Associations Now

While all were interesting and definitely food for thought for association meeting planners, the one that jumped out at me was the sixth: learning through application.

6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

Online learning doesn’t have to be impersonal, and it definitely shouldn’t feel like “distance learning.” Curating information for your members—in the form of personalized newsletters or website content recommendations—also serves as a content marketing tactic for your online learning programs. “If Rohit Bhargava spends thousands of hours each year spotting “non-obvious” trends he believes will change the world.

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That Time the Godfather of Content Laughed at Me


The definition of content marketing I was working from was using content to drive tangible results: sales leads, web traffic, brand recognition and thought leadership, and then being able to show exactly how a post about X resulted in Y leads that ultimately led to closing a sale worth Z dollars.

What We’re Scoring When We’re Scoring Engagement

Associations Now

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required].

Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

The world of niche publishing may not be as focused on the almighty pageview or banner ad as its larger cousin, but that’s definitely no reason not to evolve. If you don’t have the resources to keep up with the pace of the social web, fix the balance and try a newsletter instead.

Cultivating engagement: how might you like to contribute?

Idea Architects

In The Decision to Volunteer , one of the surprising findings (for some) was that association staff and board members often have a more limited definition of volunteering than the members. newsletter editor). writing for the newsletter).

Membership Hack: Referral Incentives

Associations Now

Also, the top three recruiters will be recognized on the association’s website and in its weekly e-newsletter. These materials build awareness about the definition of an academician, so that prospects can see how they fit into the puzzle.”. The Association of Academic Physiatrists incentivizes members who recruit members in August. For each new or reinstated member who joins, the referring member gets entered into a raffle. How to hack it?

Face Your Fear of Technology

Association Adviser

No longer are you seeing website and newsletters cluttered with columns full of content. Have you heard of the “Sunday scaries?”

What’s the Buzz? Find Out Who’s Talking about You


Our most popular, which are continuously updated with association examples, are: * Getting Comments on Your Association Blog * Social Media as an Engagement Strategy * New Rules for Engaging Young Professionals * How to Listen Using Social Media And last but definitely not least, we have recently started a free e-newsletter, SocialFish Food - bite-size social media advice, tips and tools.

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

But there’s definitely room to play with the plan of attack. Moving Beyond Newsletters. Quite often, standard newsletters aren’t the best way to reach certain audiences.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

On Paid Social Amplification


Paid social media ads by definition reach more users than regular content. They increase exposure for your company, they should be well-researched so as to influence the viewer, and they definitely should provide an opportunity for engagement.