Web Analytics Association Sets Measurement Standards - TypePad
The Big Picture
AUGUST 24, 2007
At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis , aimed at eliminating the confusion around the most basic Web analytics terms. The document follows the release last year of web analytics definitions focused on the three most important metrics across all analytics software and tools – unique visitors, visits/sessions and page views. The Big Picture.