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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery.

Chicago 200
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Membership Hack: Referral Incentives

Associations Now

The Association of Academic Physiatrists incentivizes members who recruit members in August. Summer doesn’t have to mean a slowdown for membership recruitment. Also, the top three recruiters will be recognized on the association’s website and in its weekly e-newsletter. How to hack it? Why does it work?

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Defining Your Member Value Proposition

MemberClicks

In this article, we will explore the definition of a value proposition and why it is important. When it is complete, however, you will have a very valuable marketing tool to use in your recruitment process. One strategy commercial interests have employed for years is creating a unique value proposition.

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5 Things Your Members Want from Your Association

MemberClicks

You can share info with them via your: Website Newsletter Online community Social media channels. It’s these types of qualities that will work wonders when it comes to building relationships and improving membership recruitment and retention. Your association should make your members’ lives easier – definitely not the opposite.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. My first bit of advice is, don’t treat recruiting these experts casually. .” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo.

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Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. First things first: To show your value, you have to know your value. Try the “Hallway Huddle”.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. For this post, we’ll use the Pew Research Center’s generational , definitions.