article thumbnail

Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Target Marketing: Increase Your Attendance. Host: American Marketing Association. Leverage Data to Drive Member Engagement.

article thumbnail

Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center.