Reaching Millennials (Gen Y) with Mobile
MARCH 10, 2014
If you want someone to reference your website first, read your newsletter, or sign up for a program when it’s convenient for them, I agree that a mobile site is essential. When I was a student at the University of Delaware, I used the campus app on a regular basis. Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us.