Reaching Millennials (Gen Y) with Mobile
MARCH 10, 2014
Millennials don’t want to interact with brands on social media the same way that they interact with friends or family. But, if the brand’s personality is social, we’re open to conversations with the people behind it. The Center for Media Research recently cited four suggestions for developing a well-crafted mobile strategy from mobile messaging provider, Iris Mobile, that resonates with millennials. Two millennials weigh in on the latest research findings.