Reaching Millennials (Gen Y) with Mobile
MARCH 10, 2014
The Center for Media Research recently cited four suggestions for developing a well-crafted mobile strategy from mobile messaging provider, Iris Mobile, that resonates with millennials. If you want someone to reference your website first, read your newsletter, or sign up for a program when it’s convenient for them, I agree that a mobile site is essential. When I was a student at the University of Delaware, I used the campus app on a regular basis.