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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 270
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Association Brain Food: 8.4.23

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I hope to greet and meet many of you there and also at Non-Dues-a-Palooza (NDAP) in Denver in early September. Your association’s recruitment and retention success depend on your membership model pricing. Quick hits Five things to do to heat up your content marketing game during the summer lull. basil and lots of butter.

Atlanta 195
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Association Brain Food Weekly: 3.15.19

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Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Learn how to manage different personalities and get accountability, identify underlying sources of conflict, resolve conflict, and maintain productivity among all team members. Locations: online (Zoom) and Denver Co.

DC 150
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Association Brain Food: 5.12.23

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I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Learning business. Newsletters.

Chicago 199
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Association Brain Food Weekly: 10.16.20

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Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing. ” How to cope with the long, cold Covid winter. Green beans are all over the farmers market right now. Virtual conference pricing.

Indiana 221
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Association Brain Food Weekly: 1.13.17

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It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.