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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. It’s a sloppy and lazy example of the “spray and pray” tactic. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing. We enjoyed visiting with you.”.

Detroit 150
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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

We’ve found that e-learning can be a great alternative—for example, just consider the benefits of healthcare e-learning ! For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? Let’s draw on the healthcare example from before.

Tips 69
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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. — EveryLibrary (@EveryLibrary) June 16, 2017.

Detroit 97
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Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. “The best of the best are always focused on reinventing,” Linkner says.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. One example: the emerging field of collaborative robotics, which produces machines designed to work side by side with humans. Post your comments below.

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Reinvent What You Do, Not Who You Are

Association Subculture

Members" are not "markets" and we should not allow ourselves to re-define humans this way. For example, Michigan has been systematically removing elected city councils and boards and replacing them with appointed (not elected) "financial managers." And now, Detroit. Our beloved Detroit is in danger of losing its soul.

Detroit 100