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What to Do When Membership Is Booming?

Associations Now

When your industry is red hot and your membership numbers are, too, how do you sustain your momentum? The Robotic Industries Association takes a three-pronged approach. That’s what the Robotic Industries Association is starting to see. For decades, RIA focused mainly on the auto industry in Detroit.

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Advance Reading for #ASAE15

Associations Now

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Read: “ The American Geophysical Union is Using Data to Dig Up Industry Experts ,” by Katie Bascuas, July 30. Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Can't Be There?

Detroit 40
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Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. The regular dues rate of about $300 is reduced to $60, with the remainder paid by one of NESDA’s “ Industry Angels ” sponsors.

Metro 40