Detroit Industry Marketing Strategy 
.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.
Associations Now
AUGUST 7, 2018
When your industry is red hot and your membership numbers are, too, how do you sustain your momentum? The Robotic Industries Association takes a three-pronged approach. That’s what the Robotic Industries Association is starting to see. For decades, RIA focused mainly on the auto industry in Detroit.
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Association Subculture
MARCH 25, 2013
How structural changes in our economy are moving entire industries out of the United States leaving members out of work and without the appropriate training to move into something else. Narcissism is not a business strategy. Members" are not "markets" and we should not allow ourselves to re-define humans this way.
Associations Now
AUGUST 31, 2015
Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. The Detroit News highlights data from consulting firm Frost & Sullivan showing that in 2014, 1.3
SCD Group
SEPTEMBER 22, 2013
Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why don’t we seek association gear promoting an industry or profession? Is it because we are too focused on our association names and not focused enough on the cause, industry or professions we represent? Self identity. Show support.
SCD Group
APRIL 6, 2015
While presenting at the Reinders Green Industry Conference, I discovered that Reinders – a regional distributor to landscapers, irrigation companies and golf courses – is rolling out a new digital ordering platform that will help customers as well as the company. What are your digital strategies? Have you adjusted to that switch?
SCD Group
FEBRUARY 24, 2013
Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. Looking at what’s happened to the broader industry of printed publications and journalism, it makes sense. Are you combining traditional marketing vehicles with social media platforms?
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