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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. Blue Ocean Strategy has the ring of a concept shaped by technology. Technology has opened protected space. That idea might seem a little miraculous.

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Your Members’ Tech Comfort Level Matters

Associations Now

Creating apps and innovative web platforms for your members is great and everything, but given the wrong circumstances, it may just be a lot of good innovation wasted. That’s not an unusual spot for an association exec to occupy regarding technology. When Innovation Meets ROI.

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