How Detroit Got Its Groove Back

Associations Now

The city’s convention and visitors bureau announced hotel and convention bookings are up significantly for the next two years—the result of a hard-fought effort to elevate Detroit’s image. We had to work extremely hard to convince customers that Detroit is operating and is suitable for major conventions. Detroit may be dealing with bankruptcy , but you wouldn’t know it by looking at its convention and hotel room bookings for the next couple of years.

JPMorgan Chase Gives Major Boost to Detroit Nonprofits

Associations Now

Meet In Motor City The association community will get a glimpse of just how far Detroit has come in the last few years when members of the industry gather for ASAE’s 2015 Annual Meeting and Exposition, taking place August 8 to11. ASAE’s Annual Meeting and Exposition in Detroit will give the city a great platform to tell its comeback story and position Detroit as an ideal location for association meetings,” said ASAE President and CEO John H.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Motown magic continues to attract business

Aaron Wolowiec

Detroit’s Cobo Center. I’m sure I can speak for my fellow Michiganders: We’ve watched with heartbreak as Detroit, once the most prosperous city in the country, has struggled to financially support its declining population. A recent Detroit Free Press column by Tom Walsh piqued my interest for this blog. He wrote about Detroit’s new “comeback city” advertising campaign, geared toward convention and event planners. 8-11 at Detroit’s Cobo Center.

New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations.

Report 138

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business. I recently had the good fortune to tour several Detroit sites with her as a committee chair for the aforementioned event.

ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing. Marketing ASAE15 Content MarketingYesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors.

Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership Blog

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. And to get things hopping in Detroit, we are announcing a new strategic partnership with Informz , a leading provider of email marketing and marketing automation for the association market. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit.

Insects for Dinner? New Trade Group Hopes to Make the Case

Associations Now

The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. This weekend, the North American Edible Insects Coalition (NAEIC) is holding its first-ever meeting as part of the Eating Insects Detroit conference, taking place at Wayne State University. And of course, concerted marketing and public awareness campaigns educating the public about the industry as a whole,” Allen added.

Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. The way Josh Linkner sees it, Detroit is the perfect setting for a gathering of association executives who want to embrace innovation.

Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Las Vegas New York City Made in Detroit Ohio Brooklyn Toyko Under Amour John Deere Harley Davidson Chase Abercrombie & Fitch LaBlatte Blue Old Navy Tommy Bahama Trail Maker Panama Jack Hard Rock Gap Guess Jeans Titleist American Eagle Nike Converse Addidas Trend Setter Big Board.

Starting Chapters? In 2019?

Mariner Management

They launched new chapters in six focus regions: Austin, Birmingham, Detroit, Piedmont North Carolina, Tulsa, and Dallas/Fort Worth. appeared first on Mariner Marketing & Management, LLC

Tulsa 62

NBA Players, Nonprofit Encourage Healthy Eating in Flint

Associations Now

The National Basketball Players Association and the FlintNOW Foundation, a nonprofit founded by Detroit Pistons Owner Tom Gores, partnered with the Michigan State University and Hurley Children’s Hospital on their Pediatric Public Health Initiative to distribute 8,000 “nutrition backpacks” to elementary school children at Flint public schools on June 6. If the backpack program is successful, the organization would consider repeating it in the fall, according to Crain’s Detroit Business.

Reinvent What You Do, Not Who You Are

Association Subculture

I have been increasingly distressed (and increasingly vocal) over this drumbeat coming out of our community that our best days are behind us, that our only hope of survival is rejecting who we are, that "market share" means "not all members," that "selling products and gaining sponsors" is the panacea to our financial challenges, that efficient decision making may require sacrificing democratic principles, that associations are increasingly irrelevant in today's "fast moving society.".

Prep Work: Getting Ready for a Conference

Associations Now

It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. Over on her blog, marketer Kristy Bolsinger offers up six tips to prepare. She also recommended a map of Detroit, so you can explore when you have downtime. Oh, one other thing I’ll try to do before heading to Detroit is get a little more sleep this weekend.

Association E-Learning: 3 Tips to Provide Member Value


For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? For example, let’s say you’re a part of an association for marketing professionals. She currently serves on the board of ATD Detroit.

The Future of Rental Cars Is Here

Associations Now

The Global Business Travel Association (GBTA) believes that the opportunity is ripe for car-sharing firms to see some growth from in the business travel market. Daimler AG, for example, owns car2go, and The Detroit News notes that General Motors, Ford, and Fiat Chrysler are all exploring the business. The Detroit News highlights data from consulting firm Frost & Sullivan showing that in 2014, 1.3

Effectively Training a Global Audience: What Works?

Leading Learning

Amy Morrisey is the president of Artisan E-Learning and serves as sales & marketing manager. She currently serves on the board of ATD Detroit. by Amy Morrisey of Artisan E-Learning. We work with a lot of different associations at Artisan E-Learning.

Wednesday Buzz: A TSA PreCheck Reminder

Associations Now

Plus: email marketing advice, in podcast form. So if you still have some summer traveling on the books (perhaps to the ASAE Annual Meeting and Exposition in Detroit), find the closest application center among the 300-plus locations nationwide, get the paperwork sorted out, and remove some of the hassle from your trips. With plenty of summer days left to go, the Transportation Security Administration is continuing its PreCheck push.

5 Super Questions for Associations and Association Publications

SCD Group

And Gannett-owned Detroit Free Press, along with the Detroit News and their joint Detroit Media Partnership, said it planned to leave the companies' downtown home, where it printed newspapers for decades. #3 Are you combining traditional marketing vehicles with social media platforms? With stats like these, what is the future of association print publications? Super Bowl results combined with three articles on media trends caught my eye over the last weeks.

Tuesday Buzz: Two Athletic Takes on Leadership Transitions

Associations Now

Also: how the Detroit Pistons let go of a legend the right way. Now let’s flip the Phelps story: If you’re looking for an example of when it’s a good time to leave the perch, take a close look at Detroit Pistons legend Joe Dumars, who announced he was stepping down from his role as the president of basketball operations on Monday. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation.

What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Like most associations, we are small staff, so we try to utilize marketing and communications techniques that automate member engagement communications and processes,” Doyle says. Now, we see a lot of interest, excitement, and growth from markets way beyond North America.”.

Advance Reading for #ASAE15

Associations Now

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell,, July 20*. Get your learning started early with articles and interviews from Sherry Turkle, Josh Linkner, and a variety of Learning Lab speakers. Can't Be There?

The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. What’s the old marketing rule — it takes seven touches to make your message resonate? John Graham, president of ASAE. This month’s guest blog post is an interview with John Graham, ASAE president. Association Adviser conducted the interview and posted it on Aug.

Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones. Make sure that the Snapchat advertising is part of a larger marketing campaign or event that has a beginning and an end.

Supercharging the Discussion: Let’s Talk Electricity at Events

Associations Now

on The Tonight Show back in May: Beyond those music-heaven experiences, there was the conference itself, which was full of music at every corner—from Dierks Bentley to Phil Vassar to the Detroit choir that owned Eminem’s “Lose Yourself,” to the many cover bands that filled the bars on Broadway Street. Doing a quick check online, I spotted dozens of companies—among them Veloxity , goCharge , ChargeAll , and PowerTower —trying to hit this market.

Reflections on Membership From #ASAE15

Associations Now

In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Monday’s Learning Lab “Using Content Marketing to Engage Members and Grow Your Organization” was at near capacity in one of the bigger breakout rooms at the Cobo Center. The 2015 ASAE Annual Meeting & Expo had no shortage of ideas and opinions on the current state of membership in associations.

Conference Circuit: 2014?s Events in Review

Associations Now

At its conference, The Learning Resources Network emphasized the importance of “merging of old-school print-based marketing techniques with new-school media,” and the American Academy of Religion ’s meeting workshops gave attendees lessons in academic blogging, social media in the classroom, and web-based class projects. 2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act.

Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. 15, Detroit, OACS-MACS Fall Conference. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. He also teaches presentation design and facilitation to subject matter experts. Wednesday, June 13, 2012. Getting Married to Membership May Require Engagement First.

Why Culture Matters When You Go Global

Associations Now

Which is to say that understanding the culture of the country or region you’ve decided to explore isn’t something you do after you’ve devised your market strategy to do work there—understanding culture is part of the strategy. That point was echoed recently during a discussion about partnerships that ASAE’s International Section Council took part in at the Annual Meeting & Exposition in Detroit. Knowing how to shake hands and give gifts is nice when you go abroad.

Thoughts on Adopting a Digital Mindset

SCD Group

The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. demand for fuel efficient cars and hit the market with vehicles that caught the Detroit Three by surprise, permanently altering the ranks of the biggest auto makers. In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset.

Automobile Alliance Decals Remind Parents of Hot-Car Dangers

Associations Now

“The Technology Isn’t There Yet" According to the National Highway Traffic Safety Administration, no technology currently on the market can prevent incidents involving children stuck in unattended vehicles. The devices [tested in 2012] were inconsistent and unreliable in their performance,” states NHTSA research cited by the Detroit News.

Think Like a Futurist to Identify Trends Affecting Your Association

Associations Now

These are a few of the trends that Connelly, Ford Motor Company’s manager of global trends and futuring, discussed during a Monday Game Changer session at the ASAE Annual Meeting & Exposition in Detroit, where she also talked about more immediate trends such as the decline of the “one-size-fits-all” mentality for more individualized segmentation, the growth of ethical consumption as a way for consumers to convey their values, and a voracious appetite for data and information. “I

Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. The biggest benefit has been the streamlining of direct marketing and communication to chapter members,” Algyer says. “In

Blogging Live from TEDx Raleigh

Reid All About it

By engaging their own passions, his company created an experience for those visiting the Michelin exhibit at the Detroit Auto Show. B corps as a marketing opportunity: Employees are seeking meaning in their work. I’m live blogging from TEDx Raleigh this morning. I’ll be posting notes as each speaker finishes. I’ve never done this before and will probably get distracted, so bear with me. TEDx Raleigh is an independently organized TED-like event.

In Defense of the Active Social Voice

Associations Now

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. I’ve gained a lot through online connections, which means that Sherry Turkle’s presentation at the 2015 ASAE Annual Meeting & Exposition in Detroit last week was a little, shall we say, challenging for me.

Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. But with the signal-to-noise ratio already so poor, and we attendees already so good at filtering out all the marketing being thrown at us at every turn in a meeting and in everyday life, I'm not so sure how effective that will be. 15, Detroit, OACS-MACS Fall Conference. Jeffrey Cufaude, Idea Architects.

The Best of 2015: The Stories You Read and Shared Most

Associations Now

The result is that email marketers are often stuck playing it safe. The most-opened edition of Associations Now Daily News was delivered on a Wednesday—in particular, the Wednesday immediately following the close of the 2015 ASAE Annual Meeting & Exposition in Detroit, with the subject line “#ASAE15: Motor City Memories.” It’s been a busy year for associations, and their work has continued to shape the news every day.

Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau. In 2014, I shared the story of the Northwest Food Processors Association, which eliminated dues for its associate member category , aimed at the smallest businesses and startups in its market. Can’t get certain audiences to pay to join your association?

Metro 43

SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Integrated Marketing Tip for Associations and Nonp. 4 Ways Content Marketing Builds Associations. Pages. About. Contact. Causeaholic. AMR Management Services. Stronger by Association. Monday, July 23, 2012.

111 Intriguing Chats for 2011


It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. CharlieCurve - Charlie Wollborg; Detroit; Chief Troublemaker at Curve. I know a thing or two about marketing. Marketing Strategist.