Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership Blog

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit.

Association E-Learning: 3 Tips to Provide Member Value


As an association professional, your job revolves around member engagement. That being said, if you find yourself asking, “Why aren’t members engaging with our association anymore,” you’re not alone. The formula for engaging members hasn’t changed.

What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. A lot of these innovations are coming out of startups, so we really had to refocus on members. We’re aiming to engage new members early on.”. Engagement through automation. How is it changing the tactics you use to recruit, engage, and retain members?