Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

millennials 63

millennials Detroit Cost Social Media 63

Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell, asaecenter.org, July 20*. Can't Be There?

Detroit 40

Detroit Michigan millennials Certificate 40

SCD Group

APRIL 6, 2015

In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. Domino’s is also riding the digital revolution.

Detroit 40

Detroit millennials Technology Strategy 40