Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Associations Now

APRIL 15, 2014

Also: how the Detroit Pistons let go of a legend the right way. But for organizations looking to pull their legends out of retirement, there’s much to respect about Phelps’ approach. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. A Dismissal With Respect.

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SCD Group

FEBRUARY 24, 2013

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7

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Associations Now

AUGUST 18, 2015

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. But what about the real-life human interaction that happens on our phones and laptops?

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ChatterBachs

JANUARY 4, 2011

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.

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Associations Now

JUNE 20, 2017

But it did present an interesting way to think about how organizations can draw awareness to fundraising needs. It drew some critics: Forbes contributor Jake Hayman questioned both Bezos’ desire to focus on short-term benefits and his move to reach out for answers on social media. — Madonna (@Madonna) June 17, 2017.

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Association Subculture

MARCH 25, 2013

We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Of course not.

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