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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Pricing is another factor contributing to rough waters.

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

As a result of Amazon’s surging stock price, he’s very close to topping Bill Gates and becoming the world’s richest person. But your marketing team has to be ready to pounce on an opportunity like this in a matter of minutes, not days. Twelve billion in three months? Nice gig if you can get it.

Detroit 97
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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members.

Detroit 100
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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

And there simply is no way to be the center without more room in the Price is Right rangefinder for trying new things. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. 15, Detroit, OACS-MACS Fall Conference. Tony Lorenz.