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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. It’s part of their way of life.

Detroit 100
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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.