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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. What’s the old marketing rule — it takes seven touches to make your message resonate? But, technology actually enables communication. John Graham, president of ASAE.

Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. We are anticipating that more nurses will join us this year because dual membership comes at a 46 percent price reduction.”.