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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. When you tailor your product to its consumers, competition becomes irrelevant.

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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.

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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? For example, let’s say you’re a part of an association for marketing professionals. Consider creating e-learning courses discussing writing marketing copy during times of socio-economic unrest!

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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why do people wear gear promoting products, cities, causes? SCD Group association management association branding association executives association identity association marketing ASAE' Self identity. It’s a free shirt (sometimes).

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Effectively Training a Global Audience: What Works?

Leading Learning

Amy Morrisey is the president of Artisan E-Learning and serves as sales & marketing manager. She was our production manager for four years and helped the team to double its capacity. She currently serves on the board of ATD Detroit. About the Author. Amy started with Artisan as a contract writer/instructional designer.

Course 52
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Thoughts on Adopting a Digital Mindset

SCD Group

The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. demand for fuel efficient cars and hit the market with vehicles that caught the Detroit Three by surprise, permanently altering the ranks of the biggest auto makers. Domino’s is also riding the digital revolution. “In

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Supercharging the Discussion: Let’s Talk Electricity at Events

Associations Now

on The Tonight Show back in May: Beyond those music-heaven experiences, there was the conference itself, which was full of music at every corner—from Dierks Bentley to Phil Vassar to the Detroit choir that owned Eminem’s “Lose Yourself,” to the many cover bands that filled the bars on Broadway Street.

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