Associations Now

AUGUST 7, 2018

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Now, we see a lot of interest, excitement, and growth from markets way beyond North America.”. Engagement through automation. Post your comments below.

San Diego 63

San Diego Boston Austin Detroit 63

Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell, asaecenter.org, July 20*. Can't Be There?

Detroit 40

Detroit Michigan millennials Certificate 40

Associations Now

MARCH 22, 2017

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

New Jersey 64

New Jersey Discount Detroit Certificate 64

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. 15, Detroit, OACS-MACS Fall Conference. Perhaps just as in real life, people are more likely to get married (to membership) only after a period of engagement.

Columbus 60

Columbus DC Louisville Houston 60

Associations Now

MARCH 2, 2016

ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau. They also get free internship postings on the AIChE website.

Metro 40

Metro Illinois Detroit United States 40