Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Associations Now

JUNE 20, 2017

It drew some critics: Forbes contributor Jake Hayman questioned both Bezos’ desire to focus on short-term benefits and his move to reach out for answers on social media. And opportunities like this are everywhere on social media if you’re ready to respond. — Madonna (@Madonna) June 17, 2017.

Detroit 97

Detroit Social Media Library United States 97

Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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millennials Detroit Cost Social Media 63

Association Subculture

MARCH 25, 2013

We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul.

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Detroit Wisconsin Indiana Michigan 100

Associations Now

APRIL 15, 2014

Also: how the Detroit Pistons let go of a legend the right way. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week. Michael Phelps has more gold than he knows what to do with. A Dismissal With Respect.

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Leadership Detroit Social Media Team 40

Associations Now

DECEMBER 18, 2014

Becoming Social. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights. And all of this sharing gives associations a big promotional boost. Location, Location, Location. Event planners emphasize location for a reason.

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Review Conference Library Tampa 40

SCD Group

FEBRUARY 24, 2013

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7

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Los Angeles Detroit San Francisco Social Media 40