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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. They’re going to the expo floor to learn about the latest in online learning technology or mobile apps. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing.

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What to Do When Membership Is Booming?

Associations Now

The industry is surging thanks to advanced-automation and robotics technologies: Look no further than Amazon’s warehouse robots , which can now pick, pack, and ship an online order to your door. For decades, RIA focused mainly on the auto industry in Detroit. That’s what the Robotic Industries Association is starting to see.

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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. What’s the old marketing rule — it takes seven touches to make your message resonate? But, technology actually enables communication. The younger generation is much more comfortable with technology.

Detroit 100
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Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. The best of the best are always focused on reinventing.