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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. Two decades ago, one of the most innovative software-as-a-service (SaaS) products ever created by a major company first saw the light of day. It came from Detroit. It offers a great example for associations to follow.

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Report: Connected Cars Could Become Targets for Hackers

Associations Now

Markey (D-MA) found serious gaps in security and privacy related to wireless technology found in nearly every vehicle that rolls off a production line today. Auto engineers incorporate security solutions into vehicles from the very first stages of design and production—and security testing never stops,” he said.

Report 40
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Three Tips for a Global Start That Sticks

Associations Now

The result of my portion of the effort is Global Growth Strategies , a report written in conjunction with MCI Group. Those conversations provided the bedrock for both the report and the Achieving Global Growth pre-conference workshop , which was held Saturday at the ASAE Annual Meeting & Exposition in Detroit. ”If

Tips 40
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Thoughts on Adopting a Digital Mindset

SCD Group

Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. demand for fuel efficient cars and hit the market with vehicles that caught the Detroit Three by surprise, permanently altering the ranks of the biggest auto makers. What are your digital strategies?

Detroit 40
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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Why do people wear gear promoting products, cities, causes? Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Self identity.

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Leadership Limerick: Innovation Requires Many Contributions

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. When it comes to innovation, too many people think of the lone genius who invents some breakthrough product, instead of a diverse team with each member contributing different perspectives and roles to create new value.