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With New Name, Detroit Sports Media Group Makes a Pitch for New Members

Associations Now

Long the home for TV and radio journalists, the Motor City group now welcomes sports journalists across media and will boost initiatives to support emerging professionals aspiring to cover Detroit’s sports scene. To that end, Thompson says, DSM is revamping its website to become a hub for sports reporting in the Detroit area.

Detroit 74
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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences. ” To explore the eight-step guide in full, click here.

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ A few things to consider. (My

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Fix MI State Campaign Takes Aim at Infrastructure Issues

Associations Now

Over the past seven months, the association, which represents more than 600 companies in the construction industry, has built up a massive public awareness initiative set to consume up to 20 percent of its annual budget, according to an article in Crain’s Detroit Business. Out of sight, out of mind.”.

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Clown Group Looks to Change Public Perception on Clowning

Associations Now

Police have responded by arresting the creepy clowns, who have frightened people in person and via social media. Police also arrested a 14-year-old in Fresno, California , who used social media with clown imagery to threaten violence at an area high school. They’re not clowns.”. Most of them take it up as a hobby.”.

Fresno 40
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NAACP Charts New Direction With National Listening Tour

Associations Now

Detroit will be the first stop on the listening tour, where NAACP national leadership will meet with local membership, supporters, and partners on August 24. “NAACP Forward is a critical step in looking ahead, and achieving our objectives.”.

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.