3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Membership directory access. To encourage a healthy membership community, rely on the following features of your membership CRM : Member directory. Share relevant news from your industry, either from industry publications, popular media outlets, or your own blog in a newsletter.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Searchable member directories and internal messaging tools. Maybe some of your members don’t have much time to stay engaged; a podcast newsletter to listen to on the way to work is the perfect solution.

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Off Stage. 26, 2009 - The Internal Blog: A Management Tool.

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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

E-newsletters and physical magazines. For instance, if someone sponsors your online community , they may get to add their name to a list of sponsors, be listed in a sponsor or vendor directory, and have blogging rights in the community. Sponsorship programs are tricky.

Membership Hack: Free Digital Access

Associations Now

This promotion had very little budgeting impact and showed the value of membership with free access to our webinars, articles, member directory, newsletters, and archived content.”. A new complimentary, digital membership is adding some much-needed buzz to member recruitment.

Engaging Leadership to Eliminate Deadwood Programs: Repair, Replace, Reinforce

SCD Group

First, was a printed membership directory produced bi-annually, that included headshots of each member. Often, there was only 50% participation and the directories took a tremendous amount of staff follow up time to produce; but the board was committed to keeping the directory.

Daily Buzz: Host a “Member for a Day” Event

Associations Now

Optimizing your email newsletter for mobile, adding personality to your “from” field, and utilizing segmentation can improve your open rate , according to Content Marketing Institute. Let prospects experience your association’s member journey, benefits included.

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Features like improved event management and sponsorship communications as well as opportunities to sell ads on the association websites and directories, mean additional revenue for associations. “We’re still in the first minutes of the first day of the internet revolution.”

Write the Perfect Email to Launch your Membership Website

SilkStart

Your goal could be to build out a member directory (have them update their profile), promote social engagement (have them join a group) or facilitate networking (send them to the event calendar). This method can be executed in the form of a newsletter, or a digital flyer within the email.

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

Considering that virtually all associations have at least one form of a planned, regular member publication – an eNewsletter, a magazine, a member directory or roster, a website – even paper newsletters distributed through mail or events – there is ample opportunity for associations to reserve some space in those publications for advertisers to pay for the privilege of reaching their membership. This month, we asked readers what their most valuable sources of non-dues revenue are.

Simple Tips for a Better Email Campaign

SilkStart

– Account Update Reminder (completed profiles increase the value of your directory). Are your members more likely to read a newsletter first thing in the morning?

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Best of the Web: June 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Getting Personal: Why Your Association Needs to Do It for Members. Richard Gott. XYZ University. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Affinity Center International. Is Your Conference Location Walkable Enough? Ernie Smith. Associations Now. 3 Ways to Get Members to Read Your Marketing Communications. Amanda Kaiser.

Best of the Web: January 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Five Predictions for 2014. Tania Anderson. BisNow. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge. Visit Us at These Important Industry Events. Texas Society of Association Executives Southwest Showcase. 23, 2014. Meet with publisher Tracy Tompkins and Project Manager Drew Jasinski.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Job postings are included in your newsletter, drive people to your job board, improve your site SEO, and automatically add non-member job seekers into your AMS for new-member marketing. Dave Bornmann, Naylor Association Solutions.

Best of the Web: October 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now. 3 Tools to Simplify Your Digital World. Tom Cochran. Entrepreneur.

Best of the Web: September 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. How Do You Address the Long-Time Members or Customers No Longer in Your Ranks? Jeffrey Cufaude. Idea Architects. The 5 Must-Have Qualities of the Modern Employee. Jacob Morgan.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

Allowing ads in your association’s member magazine, annual directory, daily newsletter or annual conference app gives your sponsors and supplier members additional access to an audience they covet – the smart, influential decision-makers who make up your membership. This month, we asked our readers which source of non-dues revenue they plan to improve this year.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. For example, you don’t want a major content deadline for your annual membership directory to fall right in the middle of your conference.

Best of the Web: May 2013

Association Adviser

Why Email Newsletters Won’t Die. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. 5 Attributes of the World’s Greatest Business Leaders. Mike Michalowicz. Open Forum.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Many associations today recognize they cannot rely on membership fees alone to sustain their business model.

Best of the Web: December 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. Associations Are Grasping For Growth [Infographic]. Meagan Rockett. Greenfield Services, Inc. Four Trends and Predictions for B2B Social Media in 2014. Lizzie Maldonado. Business 2 Community. Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Hebbard. Talking New Media. Ideas for Associations Delivered by Drone. Deirdre Reid.

Best of the Web: April 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Managing Print Profitably. Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. Bill Mickey. FOLIO.

Best of the Web: February 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne. Associations Now. Does More Engagement Mean More Renewals? Lyn Slater. Avectra. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information. Six Customer Service Steps to Keep Your Members. Lisa Ford. The Executive (California Society of Association Executives).

Best of the Web: November 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Developing a Successful Student Membership Strategy. Tony Rossell. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Emma Beck. Associations Now. Visit Us at These Important Industry Events.

Best of the Web: August 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? @ChatterBachs: How Necessary is “Industry-Specific” Knowledge for Association Executives [link] h/t @rockettm @ogcsae #assnchat #asae.

Best of the Web: June 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. AssociationsNow Don’t let confusing language turn the public away from your association’s site: [link] #assnchat.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization.

Harness the Power of Your Association Publication

Association Adviser

When it comes to the redesign, whether it’s a website, social media, newsletter or interactive online edition, take all your digital communications into consideration. Does your association’s publication have members saying, “Wow!”. It should.

Best of the Web: March 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily. Infographic: 3 Ways Brands Cane Use Snapchat. Kristin Piombino. Ragan.com. Stealth Creativity. Nancy Napier. The Idaho Statesman. Never Heard of Graymail? Here’s What You Need to Know. Corey Eridon. HubSpot. What Do I Do? What I Do Shapes America. Trish Hudson, MPsSC and Jim Hudson, PhD.

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Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Ad space in event programs or fliers, membership directories, member magazines, association websites, newsletters, event apps, produced videos, recorded event videos or annual reports. Last month, we asked our readers: What are your most valuable sources of non-dues revenue?

Best of the Web: July 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. 5 Ways to Thank Community. Shanna Mallon. Socialmouths. Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. 5 ideas in this article. Which Tactics Work Best for Email Marketing? eMarketer.

Scheduling: Hi Impact Social Media Task #5

Slice-Works

The codes allow Google Analytics to show you how those links are performing for each site you’ve posted on, including through your blog or newsletter. You can find out more about these applications in the Hootsuite App Directory. When I talk to business owners about their social media , scheduling is probably their biggest challenge. Automation is a key ingredient in any well-planned social strategy.

Best of the Web: June 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. AssociationsNow Don’t let confusing language turn the public away from your association’s site: [link] #assnchat. SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. link] Gr8 stuff! alansmurray Just launched: Our “Fact Tank” blog, dedicated to finding news in the numbers [link] via @pewresearch [link].

Best of the Web: April 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. Guaranteed to Disrupt Your Conference: The Generational Divide. Jeff Hurt. Midcourse Corrections. How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. Barry Feldman. Copyblogger.

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week. Similar reports can be run for e-newsletters, websites, online buyers’ guides, directories and show guides.

Associations Live: Make Life Easier

Associations Live

Websites www.msae.com www.asaecenter.com www.pinterest.com www.gigaalerts.com www.gentlemint.com www.rosettathurman.com www.googlealerts.com Blogs Wild Apricot Life Hacker Jeff Hurt Books/Magazines MSAE Library MSAE Membership Directory (printed or online) Association Focus Newsletter Industry Magazines Local Newspapers Apps - Professional (top 10.there were many more!) skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas!

Best of the Web: February 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? @bluehornetemail : With every email, you’re earning the right to make the customer feel good about opting in to your emails. eec13.

Best of the Web – March 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. JeffHurt : Four Essential Elements To An Incomparable Face To Face Conference And #Tradeshow Experience #eventprofs #mpi [link] @SteveDrake: 6 Awesome Reads for Association Executives. link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Go figure.

Measuring the Impact of Your Nonprofit Program

Beth Kanter

newsletters, social media, blogs, annual reports, etc.). Check out B Lab’s directory and choose someone with a solid background and who understands your industry/sector, geographic focus, and target population.

I'm sharing the NTEN awesome!

SocialFish

You can help NTEN provide free resources for the entire nonprofit community like: * Research and reports , like the IT Staffing & Salary Report * We Are Media project * Our E-newsletter, NTEN Connect * NTEN Office Hours * Jobs board * and Affinity Groups Your membership helps us deliver the quality programs you love, like our webinars, the NTC and our Speaker's Directory. Just got this excellent email from NTEN (The Nonprofit Technology Network), after I just renewed last week.