Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Improving the Bottom Line with Non-Dues Revenue. The following is a guest blog post from Chad Slager, Director of Sales for Directory Solutions. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. This is especially important when your non-dues revenue strategy includes selling sponsorships.

2 Easy Ways to Increase Association Non-Dues Revenue

GrowthZone

Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. In Using Technology to Streamline Non-Dues Revenue , association pros can learn about what is and isn’t working for other member-based organizations. Two of the concepts presented in the guide include: ONLINE MEMBER DIRECTORY ADVERTISING. Tweet.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? For instance, if someone sponsors your online community , they may get to add their name to a list of sponsors, be listed in a sponsor or vendor directory, and have blogging rights in the community. Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Sponsorship programs are tricky.

How to tell if your non-dues revenue programs are worth it

Association Success

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. . So, how can you measure the revenue source’s total value? . In order to construct the matrix, you need expense and revenue information.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

This month, we asked readers what their most valuable sources of non-dues revenue are. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) How can 3 out of 5 respondents have no concern about generating non-dues revenue when only 17 percent of them know what their readers’, members’ and advertisers’ needs and expectations are? Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. Ad revenue benefits your association by padding your operational budget and affording additional membership perks, staff benefits and programming.

Put Your AMS to Work Earning Non-Dues Revenue

Association Adviser

Most of us know that membership software is designed to make association processes easier and more automated, but did you know that your AMS could earn your association essential non-dues revenue? Member Directory/Online Member Search. Make Your AMS Work for Your Non-Dues Revenue Needs.

Association Membership Renewal Letter Template

GrowthZone

Provide resources such as online job postings, an expanded web presence through the membership directory, and digital advertising opportunities. Revenue Solutions member engagementMember renewals in the time of COVID – it’s a challenge universal to associations everywhere.

How to Create a Proposal That’ll Sell Website Advertising FAST

MembersClicks

And, between directory listings, banner ads , sponsorships, etc., To do that, here are four things to include in your proposals: Small Staff Chatter non-dues revenueYour association or chamber website is a hot commodity. People in your industry or community (not just members) visit your website looking for valuable information. there are a number of different ways advertisers can display their message.

Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Directory Sales. Books, directories, periodicals. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. Non-Dues Revenue. (1). Membership Marketing Blog.

When the Going Gets Tough, Smart Advertisers Dig In

Association Adviser

The Alberta Chamber of Commerce stayed the course with its 2016 Resources Guide + Directory, providing members with a valuable information guide and advertisers with an outlet to let their audiences know that despite the crisis in Alberta, they were still open for business. We have had associations suggest that they stop publishing for a period of time because they don’t want to ask their supplier members for advertising revenue. Tara Ericson, Naylor Association Solutions.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Networking and Expert Directory Access. Online networking , like connecting through an online community or looking up experts in a directory, is also a valuable benefit. Member directories help people find peers in their area and build relationships. Similarly, you can offer expert directories that aggregate accomplished professionals in your field. Getting people to join your association is like making a sale.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it.

Why Association Media Still Matters

Association Adviser

As part of this month’s focus on non-dues revenue, we spoke with Rob Shafer and Ben Joseph, two Naylor sales representatives, about why paid media remains a vital source of revenue for associations and how publishers try to provide value for advertisers and readers alike in a very crowded media world. There are certain people who are going to use a print directory and that it all they are going to use. Features From the Front Lines Revenue

How to Convert Association Prospects to Members

GrowthZone

Would they like to purchase ads on your website or directory? Revenue Solutions GrowthFrank Kenny outlines the strategic process for converting prospects to paid members. Have you put much thought into the journey people go through as they become happy and successful members of your association? You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives.

eBook 128

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Searchable member directories and internal messaging tools. They serve as: A low-stakes, year-round revenue stream. Supporters, members, and donors are the lifeblood of your organization or association. They’re the very reason for your membership program in the first place.

Best of the Web: June 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Getting Personal: Why Your Association Needs to Do It for Members. Richard Gott. XYZ University. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere. Affinity Center International. Is Your Conference Location Walkable Enough? Ernie Smith.

For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

We also produce a Georgia Manufacturing Directory. I was surprised that a directory had never been produced, so we made one and it became a best-seller on Amazon. They get instant access to all of our events at a discount and a 100 word company listing in the Directory.

Best of the Web: January 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Five Predictions for 2014. Tania Anderson. BisNow. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber. Mashable. Four iPad Stats Every Publisher Should Know. Alex Kantrowitz. AdAge. Visit Us at These Important Industry Events.

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

As an added bonus some membership management software companies now offer features that help associations improve their finances with more non-dues revenue as well. “We’re still in the first minutes of the first day of the internet revolution.”

Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. We examine how they could use such software applications to better run their organizations, and comes up with tech solutions that further boost engagement and revenue for their members, vendors and other stakeholders,” he continued.

Best of the Web: November 2013

Association Adviser

How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Developing a Successful Student Membership Strategy.

Best of the Web: October 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now. 3 Tools to Simplify Your Digital World. Tom Cochran. Entrepreneur. 10 Disruptive Questions For Instant Innovation. Lisa Bodell. Forbes.

IRS Teams With Tax Groups to Make Choosing a Tax Professional Easier

Associations Now

Ahead of what has been predicted to be a particularly complicated tax season, the IRS announced a set of new resources, including an online searchable directory, to help consumers choose credible tax preparers. With the 2015 tax filing season officially beginning on January 20, the Internal Revenue Service recently announced a host of new resources it will offer tax preparers this year.

4 steps to build a business case for new membership software

Nimble AMS

Show leadership how better reporting and business intelligence can give them more clarity into revenue, including reporting on which programs helped drive revenue and which aren’t yielding results. Say you’re keeping member data in your finance system, your customer relationship management (CRM) system, and in an online member directory. You know it’s time for new association management software. Does your organization?

Best of the Web: February 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne. Associations Now. Does More Engagement Mean More Renewals? Lyn Slater. Avectra. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information.

Best of the Web: September 2013

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. How Do You Address the Long-Time Members or Customers No Longer in Your Ranks? Jeffrey Cufaude. Idea Architects. The 5 Must-Have Qualities of the Modern Employee. Jacob Morgan. Forbes.

The public is listening and associations are spending

Aaron Wolowiec

The nation’s largest public relations firm, which employs 5,000 people, netted the most revenue. For starters, check out Public Relations Society of America , which includes a directory of PR firms and service providers. As a public relations professional, imagine my excitement when I stumbled across a new report that found associations are spending an unprecedented amount of money to sway public opinion.

What is Association Management Software?

SilkStart

A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. 6 ways an AMS can generate and collect revenue. Operating a member-based association is hard work. It requires massive amounts of time, which in turn, translates into high administrative costs. Do you need Association Management Software (AMS)?

Three Small-Scale Ideas for Free Membership

Associations Now

When you rely on member dues as a significant revenue source, free membership sounds scary. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall. But you don’t have to go big: Limited free membership offers might provide just the boost you need. As the old adage goes, “The best things in life are free.”

Three Small-Scale Ideas for Free Membership

Associations Now

When you rely on member dues as a significant revenue source, free membership sounds scary. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall. But you don’t have to go big: Limited free membership offers might provide just the boost you need. As the old adage goes, “The best things in life are free.”

Best of the Web: June 2013

Association Adviser

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. AssociationsNow Don’t let confusing language turn the public away from your association’s site: [link] #assnchat.

Best of the Web: June 2013

Association Adviser

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. AssociationsNow Don’t let confusing language turn the public away from your association’s site: [link] #assnchat.

Member Engagement Strategies: A Guide for Associations

Fonteva

Member engagement and non-dues revenue. If you’re looking to grow your non-dues revenue, increase member engagement in ways that offer additional experiences and still promote a positive relationship. For example, event ticket sales are a great way to increase non-dues revenue.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Let’s start by looking at content: Thoughtful content printed in your newsletter(s), your magazine, or your directory, broadcast on your video channel, referenced in your career center, or spoken at your annual symposium attracts non-members and keeps current members engaged while positioning your association as the premier information resource in your industry. Update senior staff about each of your tech solutions’ revenue generation and member engagement metrics.