MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? A referral program is one of the best ways to recruit new members. Referral programs VS referral marketing.

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Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

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WBT Systems

JUNE 12, 2018

Northeastern University encourages instructors to recruit a Student Feedback Team (SFT): “a group of three to five volunteer students who regularly meet and work collaboratively with their instructor to improve the learning community within a course.”. 4: Student feedback team. 5: End-of-course evaluations.

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Crowd Wisdom

JULY 27, 2023

Marketing efforts only go so far, and a recommendation from a trusted and respected industry peer is often a far more effective way to reach non-members. Learn more about Crowd Wisdom LMS Discover how Crowd Wisdom can deliver better learning outcomes and generate non-dues revenue— connect with our team today.

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. We will discover how to define your member value proposition and the questions to answer that will make the process easier.

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

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Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . C ustomers apply the coupon code at checkout i n the Community Hub t o receive their discount. . Recruit Subject Matter Experts (SMEs).

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MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

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Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. The challenge for businesses is how to optimize this new landscape.

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Associations Now

SEPTEMBER 28, 2018

How to hack it? The Society for Vascular Ultrasound focuses intentionally on how it talks to members about benefits, products, services, and events. Periodically, SVU reviews marketing language and removes any instance of the words “I” or “we.”. And you can save money by taking advantage of member-only discounts.”.

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EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? The solution?

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

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Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . To build member engagement at your association, begin by recruiting veteran member volunteers to mentor younger members. Build your diverse base of volunteer mentors, then begin recruiting mentees.

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MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. When it comes to building a membership website, you’ll want to give your prospective and current members 24/7 access to learning more about your organization and how to get involved. Probably look up their website! What Is a Membership Website?

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Associations Now

NOVEMBER 1, 2019

An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services. How to hack it? At the same time, chapters can generate revenue by promoting ATD programs and services.

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WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. When deciding how to spend their professional development budget, your prospects are not going to be ruled by their emotions alone. Make it a limited time offer.

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Forj

APRIL 22, 2021

If so, you’ve probably encountered the challenge of how to price those courses. You’ll explore eLearning pricing models through the following points: How To Price Your Online Course: Key Considerations. How To Price Your Online Course: Key Considerations. Marketing the new course? Where is the middle ground?

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Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

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.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. For one compelling reason.

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.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. The goal might seem obvious. Prepare to Launch.

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MemberClicks

NOVEMBER 29, 2023

To help you get started in attracting the right companies that are a value match with your organization, here are 40 effective virtual event ideas, plus how to get a sponsor and what to include in your virtual event sponsorship packages. What is virtual event sponsorship?

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Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. With the right tech infrastructure in place, it’s time to start thinking about how to best use your events to engage and reach members. So you know who to invite again.

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Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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Blue Sky eLearn

JANUARY 14, 2019

Discounts on membership dues or custom merch for members of partner organizations. . Some incentives include: A discount on their next membership renewal. A discount or free shipping on their next merchandise purchase. A free or discounted course through your LMS. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Discounts on membership dues or custom merch for members of partner organizations. . Some incentives include: A discount on their next membership renewal. A discount or free shipping on their next merchandise purchase. A free or discounted course through your LMS. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

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Mariner Management

NOVEMBER 23, 2021

And, because we saw first-hand how the resilience of our chapters depended on strong local leadership, how do we use training in the context of succession planning? recruitment) that truly matter. Incentivize participation in training with discounted/free tickets to the annual conference, training, social outings, etc.

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Recruiting Recruitment Discount Tips 62

Associations Now

APRIL 12, 2019

How to build event programming that satisfies all brains and all learning styles. When recruiting presenters, MemberClicks suggests that recruiters briefly explain the learning styles to potential speakers and ask how they might accommodate each category. Event Manager Blog explains how to leverage those assets.

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Membership Marketing

JANUARY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. If testing is so important, then how should it be done?

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Membership Marketing

DECEMBER 28, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Labels: Marketing Planning , Membership marketing strategy. Speaking Engagements.

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Associations Now

SEPTEMBER 4, 2018

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group.

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Recruiting Recruitment Discount Committee 63