Three Must-Haves for Successful Membership Recruitment

Moery Company

What worked before to get members to enroll is changing. One major shift lies in the ways people decide to join – people want information and input from colleagues to solve problems; they don’t want to be sold. 1) Get prospects to buy, don’t sell them.

How to Get Useful Student Feedback on Online Courses

WBT Systems

Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses. You can also determine if your existing instructors and learning technology are up to par. By repeatedly asking for their perspective, you demonstrate your learner-centric mission: to deliver education that makes a difference in their lives and helps them achieve their career goals.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. Share to Twitter Share to Facebook.

How to Use Pinterest to Advance Your Organization

SocialFish

Feeling rested and ready to take on the world again? Well then you’ll be excited to know that our kick-off webinar for the Think Tank Summer Series is this Thursday at 2 pm ET ! Caveats and potential pitfalls to avoid. p.s. Need a discount code?

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Trying new ways to present membership really comes down to making the buying decision easier for a prospective member.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Share to Twitter Share to Facebook.

How to Decide If Joint Membership is Right for Your Association and Chapters

Chapter Chat

The joint membership model is becoming more popular with associations , according to Peggy Hoffman, president of Mariner Management & Marketing. Members pay for both in one dues payment either to the national association or the chapter. What would make them more likely to join both?

How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Read Part 2 to learn how to: Find out if joint membership is a good idea for your association. Now, we’ll take our joint membership plan through the steps to implementation. Introduce the joint membership plan to chapters. How much will joint membership cost?

The #1 Membership Development Mistake—and How to Avoid it

Association Success

Talking to potential members shouldn’t be a sales conversation. She assumed that because I initiated the call I was ready to sign up, so she immediately went into convincing mode. She began by explaining the various membership levels, dues and benefits at each level and then offered me a menu of discounts that might apply under certain conditions or by certain dates. She tried to pressure me into joining without any understanding of my interests, needs, or motivation.

How to Test Big and Win Big in Membership Marketing

Membership Marketing

Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership. The three basics to test in marketing remain the list you market to, the offer you make, and message/package you send. First, be sure to test big things.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. If you get a chance, take a couple of minutes to browse all of the tools that are deployed. Share to Twitter Share to Facebook. Hi Tony - what a nice surprise to click on your link and read your post. Subscribe to: Post Comments (Atom). Dues Discount. (4).

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Unleash the Power of Market Testing in Your Membership Recruitment. In fact, testing may even be more important now because the vast array of options available to marketers. If testing is so important, then how should it be done? ” or “How about?”

The Society for Editors and Proofreaders (SfEP) entry process

Optimist Consulting

We encourage desk editors, project managers and other editorial and proofreading professionals to join, whether they are freelance or employed. The SfEP promotes high editorial standards and works to uphold the professional status of editors and proofreaders.

Six Components to Building Your Membership Model

Membership Marketing

Six Components to Building Your Membership Model. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Value – What products and services are desired by your market that you are able to deliver to the membership?

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Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

The book includes 57 tips on how to better serve your customers. No one likes to be in the dark. While this is human nature, you don’t want to be the source of their worries. Finally, when in doubt, it’s better to over communicate then under.”

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How to Calculate where your Membership is Headed

Membership Marketing

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. When I meet with groups, I use a simple method to calculate where their membership is headed given their current metrics. Using your current data, you can also do this analysis to see what the ultimate equilibrium of your association membership count will be. Here is how it works. One other thought to consider.

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Here’s How to Engage Your Members. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. But the engagement does not just need to be a financial exchange. Share to Twitter Share to Facebook.

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Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Here is the link to the article. Share to Twitter Share to Facebook. Informative Post - Like To See More On Pricing Tactics - Thanks. Subscribe to: Post Comments (Atom). Decision to Join. (3).

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? .

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Membership Hack: An App to Track Savings

Associations Now

The American Homebrewers Association gives members an easy way to track discounts and savings using an app, which helps AHA make the case for membership value and ROI. How to hack it? Do you know how much your members can save when they use your discounts and benefits?

Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?”

Membership Hack: There’s No ‘I’ in Member

Associations Now

How to hack it? The Society for Vascular Ultrasound focuses intentionally on how it talks to members about benefits, products, services, and events. Examples: “You can take your career to the next level. You can expand your knowledge to perform better in your job.

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. The question reminded me that sometimes it is a good idea to step back and look at the fundamentals of what we are doing. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Decision to Join. (3).

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Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

Three Steps to Engage Volunteers in Membership Marketing. There is a big world out there and volunteers can make a significant impact in helping you reach out to others and grow your membership. Here are three steps to get volunteers plugged in your membership marketing efforts.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Maximizing your Website as a Tool for Membership Recruitment. But surprisingly few use a visit to a website as an opportunity to capture an opt-in from a prospective member. So how do you get a visitor to opt-in to receiving additional information from an organization?

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Membership Hack: Black Friday Member Savings

Associations Now

On one of the busiest shopping days of the year, the National Business Aviation Association rolls out a special deal to incentivize prospects to join. The annual promotion provides a recruitment boost and garners some additional social buzz. How to hack it?

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

It is fun to slice and dice data. So the other day, we decided to run response rates by state for one membership organization. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Dues Discount. (4).

Daily Buzz: Know Your Guests’ Learning Styles

Associations Now

How to build event programming that satisfies all brains and all learning styles. Some of us want to sit and absorb the wisdom of a keynote speaker. Use those findings to craft a balanced lineup so attendees receive the greatest intellectual returns. Here’s how.

Membership Hack: Free Digital Access

Associations Now

A new complimentary, digital membership is adding some much-needed buzz to member recruitment. How to hack it? The American Beekeeping Federation saw an opportunity to create some buzz for member recruitment with a free one-year, digital membership.

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Daily Buzz: Cultivating a Young Professional Membership Base

Associations Now

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group.

Monday Buzz: Boost Meeting Engagement Without Breaking the Bank

Associations Now

You don’t have to make radical changes to improve engagement at your meeting. Here are a few simple things to try. Also: Is there a downside to discounting member dues? You might want to think twice before discounting your membership dues.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). What can we do to fill that gap?’”.

Build a Journey to Yes Using Marketing Automation

.orgCommunity

Machines are giving us the ability to understand and communicate with members more personally than ever before. If you seek to deeply engage constituents (And, who doesn’t?), marketing automation software offers tools to lift those relationships to a new level.

Membership Hack: A Two-for-New Deal

Associations Now

The Alliance of Arizona Nonprofits offers member prospects an incentive to join with two free webinars, which provide practical value. How to hack it? This summer, she launched a membership recruitment campaign that offers new members access to two free webinars.