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Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). Maybe shift to a December calendar renewal deadline.

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Mission-Driven Startups: A Look at 14 Inspiring Companies

NXUnite

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. CAE credits. More info/register.

Strategy 270
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Members can purchase badges for individual course completions with discounts for a bulk badge purchase if they become certified in a specific learning path.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Marketing the new course? Subscription models , also called membership-based models, describe those in which members receive access to your entire eLearning library in exchange for a monthly, quarterly, or even annual fee. That said, it’s important to take caution when discounting courses for membership. Team time and resources.

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