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Balancing Traditional and Trending Member Communications

Association Adviser

The print magazine was the second most highly valued communication channel this year. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. Live events remain the No. At the same time, print media is seeing a resurgence.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. For example, discounts on meetings or membership in exchange for an article or an appearance.) That’s the beauty of thought leadership.

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Best Benefit Ever: Multimedia Expertise for Baseball Coaches

Associations Now

The American Baseball Coaches Association will give members free digital subscriptions to a leading baseball magazine. “The quality of the magazine is excellent, and the goals of Inside Pitch are consistent with those of the ABCA,” Executive Director Craig Keilitz said in a statement. What’s the benefit?

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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. When keeping your members informed with articles written in the association’s official trade publication or newsletter, content is the crucial resource.

Revenue 64
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Are You Retaining and Engaging Retiree Members?

Associations Now

She’s looking for simple benefits, things like reduced membership dues, continued access to the online community (maybe even a forum dedicated to retirees), magazine or newsletter publications, and the ability to retain an earned credential. Nowicki isn’t afraid to end a membership if an association ignores her.

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Lunchtime Links: Flipboard Now Makes Curation a Cinch

Associations Now

Mobile app Flipboard opens the floodgates for users to create their own magazine experience. If you could create your own magazine, what type of content would you include? Flipboard also relies on a visual, magazine-style format, setting it apart from other content aggregators and placing it close to the likes of Tumblr and Pinterest.

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Best Benefit Ever: Get a Book—Your Choice

Associations Now

Other benefits: ASCD also offers a wide variety of other publication-related perks, including subscriptions to magazines and newsletters, as well as access to the association’s archive.