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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Using Events to Grow Your Association’s Membership

MemberClicks

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. You could even bundle the membership and event registration at a discounted price, giving people even more of an incentive to join.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. Discounts on membership dues or custom merch for members of partner organizations. . Hook them in with your main point, and then increase their interest through telling a story. An e-book in return for a newsletter subscription.

Strategy 157
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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, your organizations can offer each other: Advertising space in emails or newsletters. Discounts on membership dues or custom merch for members of partner organizations. . Hook them in with your main point, and then increase their interest through telling a story. An e-book in return for a newsletter subscription.

Strategy 150
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Association Alumni Networks

Spark Consulting

The main point of the article, to quote, is: The time has come, we [authors Reid Hoffman, Ben Casnocha, and Chris Yeh] believe, for a new employer-employee compact. They posit things like discounts, company swag, free insights or intelligence reports, and alumni newsletters for company alumni. Discounts? Association swag?

Discount 150
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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Any challenges or needs your nonprofit still faces and could benefit from their support. Telling your corporate partner about your event metrics is important for two main reasons: being transparent helps build trust between your organization and theirs and it can incentivize them to support more events in the future.

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9 Member Appreciation Ideas to Retain More Members

MemberClicks

Above all, the main benefit of these member appreciation efforts is that they ensure your organization sees a higher retention rate in the future. If you have a monthly newsletter, that is an effective way to incorporate this member appreciation strategy. Host a member appreciation event. Now onto the fun part!