WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

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Robert Skrob

NOVEMBER 22, 2021

However, few subscription businesses emulate the Netflix marketing strategy. Most streaming services (and subscription brands) focus on discounts, trials, or other price hooks to attract new subscribers. The post REVEALED: Netflix Subscription Marketing Secret appeared first on Membership and Subscription Growth.

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Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. marketing'

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. These include “hot, delicious, served quickly, affordable price.” How are they branding and positioning themselves in the market?

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Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

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SCD Group

JULY 21, 2013

Now, this made me wonder about association pricing strategies: whether dues, webinars or in-person meetings. Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. I’ve seen offers of discounted first year dues for new members.

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WBT Systems

OCTOBER 25, 2016

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

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Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Pricing is one of the four “P’s” of marketing for a reason.

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Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. C ustomers apply the coupon code at checkout i n the Community Hub t o receive their discount. . Offer non-member pricing for training.? Learn more.

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Blue Sky eLearn

MARCH 21, 2018

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! How can we monetize our webinars? Yes, I said it!

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WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout.

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Associations Now

SEPTEMBER 9, 2019

The secret may be a mixture of brand buzz, market timing, and old standbys like discounts—all tactics that associations can deploy in new markets as well. Costco came to China optimistic about its prospects to succeed in the market. A mature market saves us the effort of educating customers.”. Think Beyond Day One.

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Idea Architects

JUNE 6, 2011

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

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Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: 3: Membership Tiers and Pricing. 8: Marketing ROI. 1: Budget. 2: Revenue Diversification.

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Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.

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MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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Membership Marketing

MAY 3, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory. • Price Points.

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Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Share the on-demand version of your webinar. This might be an obvious one, but not everyone does this!

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Spark Consulting

JULY 2, 2019

Although do remember, those large scale partnerships may not be in every supplier’s budget, and even if they are, you likely need to provide lower-price entry points where they can try you out before they will be willing to make a large-scale financial commitment.). That’s what I thought.

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MemberClicks

MAY 17, 2022

Did they find the price too high? Offer a discount. Here are a few offers you may want to consider: A discount on membership. A discount on event registration. For example, If they want a discounted rate on your annual event, they must rejoin by the end of the month. Let’s take a look! Create a win-back campaign.

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YourMembership

MARCH 8, 2012

It’s easy to leave an organization (regardless of your events, networking, discounts, etc.). Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Technology.

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Associations Now

FEBRUARY 10, 2014

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. Also: Advice on working your way up the association ladder.

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WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

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Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Set pricing Pricing is more than just numbers.

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Membership Marketing

OCTOBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Speaking Engagements. Publications.

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Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

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Aptify

JULY 1, 2020

TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members. Break down the price barrier. Price can be a barrier to joining, especially during challenging times. Offer an incentive. .

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Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Sponsorship strategy.

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Associations Now

AUGUST 6, 2019

Say No to Membership Discounts. But don’t give in and offer a discount, say The Membership Guys. Avoid the temptation to change your prices or offer an exclusive deal just so you can convince one person to join your site,” they say. “A rather than “This is the way we’ve always done it.” Don’t worry, I get it!

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