Association Analytics
FEBRUARY 20, 2024
Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Or offer them a discount on membership?
Association Freak
APRIL 10, 2024
Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own. The critical challenge for organizations lies in identifying the sweet spot – activities that contribute most significantly to member value and influence membership renewal.
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EventMobi: Association Events
SEPTEMBER 21, 2023
Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. Your members might not always realize how valuable and welcome their input is–or even know how or where to provide feedback!
Association Success
MARCH 12, 2019
Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. This translates to the core primary outcome for all of us on staff: member and customer retention.
Higher Logic
AUGUST 15, 2017
You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better?
Nimble AMS
FEBRUARY 9, 2021
Celebrate your new members in your email newsletter. Personalize the member experience by presenting your members with content that is specific to their needs and interests. Offers an incentive to return, such as a discounted membership or a monthly membership dues payment option. Get personal.
Nimble AMS
MAY 13, 2021
Here are three types of emails that can be especially helpful for keeping members engaged: Onboarding email series – Help new members feel at home right away with a series of emails that lets them know how your organization works, what to expect next, and where to go for information.
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