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5 ways to improve yourself and your organization in the new year

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list? Subscribe here.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

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Create a Successful Member Loyalty Program

Associations Now

Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers. Discounts on groceries and gas were vital since members were dealing with rising food costs coming out of the height of the pandemic.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. What is Member Engagement? Member engagement keeps you front of mind!

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The Value of Reciprocal Membership Agreements

Associations Now

While reciprocal membership agreements allow participating organizations to increase their member count, they are about more than numbers and dues revenue. Another type of arrangement—reciprocal memberships—typically involve a dues discount that allows members of one society to join the other at a reduced rate. Moore said. “We