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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spotlight your members on your: Association website Social media platforms Newsletters Blog posts Podcasts And more Interviews and thought leadership posts allow prospective members to learn about who they’ll be able to network with if they join your association. The best partner discounts are ones that are relevant to your organization.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations.

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9 Ways to Rethink Your Membership Dues Structure in a Post-Pandemic World?

Membersuite

Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Professionals in transition: dues are discounted for people who have been laid off or entering the profession from another career. . #3. Benchmark compensation or operations survey reports.

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5 Gen Z Values Associations Need to Know

Membersuite

This post and the previous one share what I’ve learned from many research reports about Gen Z values and how your association can appeal to them. #1: You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers. The focus here is on young Gen Z adults, 18 to 25 years old.

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Association Alumni Networks

Spark Consulting

They posit things like discounts, company swag, free insights or intelligence reports, and alumni newsletters for company alumni. Discounts? A special newsletter? The benefits to the company include rehires, expanding your network of evangelists, new business opportunities, and collecting competitive intelligence.

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