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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Create an online career center that features professional development programs and other career resources for young professionals. A targeted newsletter and streaming video series helps them build rapport with prospects. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

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Create a Successful Member Loyalty Program

Associations Now

If they stayed beyond that time, we had them for life, but if they dropped off during that time, it took a lot more resources and effort to bring them back,” Le said. Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers.

Discount 111
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spotlight your members on your: Association website Social media platforms Newsletters Blog posts Podcasts And more Interviews and thought leadership posts allow prospective members to learn about who they’ll be able to network with if they join your association. Sometimes a brief price drop is enough to make people take the plunge.

How To 130
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

On a broad level, member engagement strategies can include: In-person and virtual live events Educational resources Volunteer opportunities Member engagement software Member appreciation efforts A member engagement strategy should be measurable, and ultimately aim to increase member participation in your organization. The solution?

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From Passive to Passionate: How to Supercharge Member Engagement

Association Freak

Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own. This finding challenges the conventional wisdom that discounts and one-off events are the key to member engagement and retention. ” On the other hand, the audit might reveal some low-engagement benefits.

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Mission-Driven Startups: A Look at 14 Inspiring Companies

NXUnite

Helpful Resources: We’re constantly creating educational resources for the mission-driven sector. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

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