Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants.

How to Get Your Customers to Sell and Market for You

Socious

Email interviews published on blog posts, in newsletters, or in case studies. Rewards might include discounts, free merchandise, or a complimentary upgrade. Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner.

Daily Buzz: Big Event Inception

Associations Now

Also: Diversify your nondues revenue sources. Diversify Your Nondues Revenue. "Some " Enjoy some new and innovative non-dues revenue programs to provide all new value! assnchat #revenue #swag @100_REVIEWS pic.twitter.com/PeGwQhkGt1.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Start your own newsletter!

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6 Ways Associations Can Improve Chapter Performance

Higher Logic

Generate Revenue through Digital Advertising. Help your chapters generate even more revenue through digital advertising on their website or online community. Providing special perks, such as a discount on membership dues, to leaders and members of your best-performing chapters.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Tara Ericson, group vice president at Naylor Association Solutions.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. We use “membership” as an excuse to sell more stuff at discounted prices to members.

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Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Dues Discount. (4). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Start your own newsletter!

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The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Dues Discount. (4). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

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How to Validate an Online Course Idea

WBT Systems

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. How much will you need in course revenue to make the profit you desire? Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Discount that price based on the amount of feedback you’ll expect students to provide.

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How to Continue the Conference Learning Experience

WBT Systems

Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Share those success stories on your blog or in your newsletter. Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s educational offerings?

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

A targeted newsletter and streaming video series helps them build rapport with prospects. A job board will attract millennials—and revenue too thanks to the employers who post positions. Price these programs low enough for a ramen noodle budget or provide discounts to young members. Or, give young members a discount code to use on education.

Hot Association Jobs: November 10

SocialFish

We are seeking a high performer able to efficiently manage social media, digital newsletters, and website content while contributing to marketing, communications and publications objectives. Here are some of the coolest jobs you can find on the SocialFish job board !

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

Most likely the cream of the crop—professional development (PD) staff who knew about the survey because they read the Tagoras blog and/or newsletter—professionals who are themselves lifelong learners. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs. One way to express gratitude for your volunteer leaders’ hard work is by giving them discounts or credits to use for e-learning programs.

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Monday Buzz: Indie Group Embraces the Artists

Associations Now

” The supporters tier, which is $100 annually, is available for all individuals and artists whose labels generate $100,000 or less in revenue each year. A group that represents independent music labels opens up its membership to individual artists.

This Week’s Coolest Jobs – November 16

SocialFish

In addition to producing conferences and expositions, LRP Publications publishes business-to-business newsletters, magazines, books, software and more. We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout.

The SEO Implications of Gating Content

Association Success

How do you preserve revenue streams from high-value content, reports, and publications and still rank highly in Google for those items, if Google can’t actually index the content? Would someone be likely to share this content with their audience in their newsletter? It’s much less often about getting access to resources or discounts on conferences.

Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. No newsletter. Advertising/Revenue --I have to admit Im kind of sad to see this thing fail because I think it could have been a success. Seems like it could have been a decent source of revenue and a good direct-to-consumer way of advertising. Mizz Information. Wednesday, December 14, 2011.

Building Your Online Membership Lead Generation and Conversion

Membership Marketing

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Dues Discount. (4). Non-Dues Revenue. (1). Membership Marketing Blog.

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. A new member discount is a great idea to test. Dues Discount. (4). Non-Dues Revenue. (1). Membership Marketing Blog.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Dues Discount. (4). Non-Dues Revenue. (1).

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Association Law Blog: The IRS, Private Inurement and Non-Profit.

Association Law

Section 501(c)(6) of the Internal Revenue Code provides for the exemption of business leagues, chambers of commerce, real estate boards, boards of trade, and professional football leagues, which are not organized for profit and “no part of the net earnings of which inures to the benefit of any private shareholder or individual.” skip to main | skip to sidebar. This blog focuses on legal issues of interest to association leaders, including executives, volunteers and members.

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Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Dues Discount. (4). Non-Dues Revenue. (1). Membership Marketing Blog.

Testing a Free Trial Membership Acquisition Program

Membership Marketing

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Dues Discount. (4). Non-Dues Revenue. (1).

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Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Dues Discount. (4). Non-Dues Revenue. (1). Membership Marketing Blog.

Membership Marketing Blog: Improve Response by Testing Email.

Membership Marketing

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Dues Discount. (4). Non-Dues Revenue. (1). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

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