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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Step 2: Assess your current membership program Before you send out invitations to your membership program, take some time to review the value you’re currently bringing to the table. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership. Are your benefits unique?

How To 130
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5 ways to improve yourself and your organization in the new year

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

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Book Review: Fierce Loyalty

Jamie Notter

I’m halfway through several good business books right now, but I was able to squeeze in a small but very good book this week that is worthy of a review. And no, those compelling needs are not things like discounts, membership cards, and newsletters. Hayfield Publishing, 2012. No, it’s not even “content.”

Review 70
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Association Alumni Networks

Spark Consulting

I was recently reading an article in Harvard Business Review on the changing employer-employee relationship. They posit things like discounts, company swag, free insights or intelligence reports, and alumni newsletters for company alumni. Discounts? A special newsletter? A LinkedIn or Facebook group?

Discount 150
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. While pausing membership might lose members access to special benefits, you could continue to send them your newsletter, for example. Review your event budget. Build your toolkit.

Strategy 130
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What to Do If Your Association’s Online Course Failed

WBT Systems

Depending on the reasons why your online course failed—and we’ll review several of them below—you can either move on to other projects and leave this bad memory behind, or you can revive the course and try again. You most likely promoted the course in newsletters, but next time, try some of these other methods. Problem: Market need.

Course 175
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How to Validate an Online Course Idea

WBT Systems

Review the numbers: Website and blog analytics. Newsletter analytics. Read course descriptions and review syllabi, if possible. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Find out if your idea is in demand. Online community discussions.

Course 160