Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. Promote her attendance/session on her blog and in her newsletters. We’ve come a long way, baby! Loretta Lynn.

Social Media Roundup: Thinking About Tiered Membership

Associations Now

Advice on switching to tiered membership, and more, in today’s Social Media Roundup. The post Social Media Roundup: Thinking About Tiered Membership appeared first on Associations Now

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 4. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

Shelly Alcorn, an association blogger, describes this situation as follows: “Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests,” she writes. 8 ) Social CEOs: Why More Leaders Are Getting Virtual by Katie Bascuas. How social is your CEO?

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase.

Tips 228

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. At the same time, print media is seeing a resurgence.

Building Your Online Membership Lead Generation and Conversion

Membership Marketing

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Dues Discount. (4). Marketing Media. (5).

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

Techsoup Canada: Technology for nonprofits and charities

SilkStart

Our Technology Donations Program offers donated and discounted technologies to qualified charities, nonprofits and libraries for an administrative fee that’s typically 90% less than the retail market value. More than 30 corporate donors, including Adobe, Autodesk, Google and Cisco, have chosen to partner with TechSoup Canada to provide their products and services either as an outright donation or at a significant discount.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase.

LMS 130

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Using Social Media to Recruit Staff. Dues Discount. (4). Marketing Media. (5). Social Media. (5). Social Networking. (6). Membership Marketing Blog.

Community building: 10 effective rules for success.

Disciple Media

I love talking, whether it’s in person, on social media or through my writing. The social networks are down. Take time to read feedback or comments on social media. It can be tempting to set up pages on all the popular social networks.

Friday Buzz: When Email Goes Wrong

Associations Now

It doesn’t matter if the error is a typo or due to a technology issue beyond your control, an inaccurate email will leave members with a bad impression and may even cause some to unsubscribe from your newsletter. Another association once sent an email with an incorrect discount code.

Is Now the Right Time to Add a Student Membership Category?

Associations Now

MSCPA leveraged its existing event series, a dedicated social media presence for students , and connections with teachers who could promote the benefits of membership. MSCPA found early success with a dedicated student newsletter focusing on career development and networking.

Best Benefit Ever: A Promotional Boost for Memoirists

Associations Now

Each month memoirists will have the chance to be a “featured member” on the NAMW website and in the newsletter. Writers are encouraged to start a blog and be active with one or two social media networks where you connect with an audience.”.

Hot Association Jobs: November 10

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. If you’re the ideal candidate, you should have a background in paid advertising, media buying, and general strategy.

8 ways businesses can transform into thriving community brands

Disciple Media

If they can get instant access to exclusive discounts and other rewards, they’ll feel more disposed towards leaving the big social networks and participating in your exclusive brand community. #2. They think about marketing in terms of things like how many people they can sign up to their email newsletters or how many followers they can get in social media. Getting noticed in today’s dynamic marketplace isn’t easy.

How to Continue the Conference Learning Experience

WBT Systems

Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Invite audience participation via phone, web-conferencing chat, and social media. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Share those success stories on your blog or in your newsletter.

10 years of Mizz Information…and 10 free or cheap digital marketing tools

Mizz Information

The blog templates, in particular, are really nice and would be great for newsletters. Two new tools that allow you to easily create web graphics like social media images and banners, blog title images and even display ads are Snappa and Stencil.

Tools 80

How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. By the way, don’t forget to give these folks a hefty discount when they sign up for the pilot and/or the course. Post the CTA in your social media updates. Use paid advertising to display your CTA on Google as well as LinkedIn, Facebook, or other social platforms used by your target audience.

Course 107

How to Get Your Customers to Sell and Market for You

Socious

Expert Tip: You can and should engage your customers through multiple mediums, such as social media, but remember that sites like Facebook are open to the public. Email interviews published on blog posts, in newsletters, or in case studies.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

For many participants, a sense of competition and social pressure act as additional motivators. During the challenge, you want to have plenty of time to moderate the online community or discussion forum, encourage social sharing, and send emails to participants with congratulatory or motivational messages. You need to create content for: Promotional emails, social updates, and web copy. Association newsletters, blog posts, and other publications. Social media updates.

How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms.

Lunchtime Links: Flipboard Now Makes Curation a Cinch

Associations Now

Before, Flipboard would automatically feed users what they thought they would want to read, taking notes from what they shared and followed in social media. The email newsletter service will give users a 10 percent discount for enabling a two-step authentication on their account.

This Week’s Coolest Jobs – November 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. In addition to producing conferences and expositions, LRP Publications publishes business-to-business newsletters, magazines, books, software and more.

The SEO Implications of Gating Content

Association Success

Much of the discussion in the past few years around gated content has focused on the rise of social media, and the proliferation of alternate channels for potential association members to collaborate and share information. Is this something that an influential person would be likely to share in social media or share with their team? Would someone be likely to share this content with their audience in their newsletter?

Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. In my opinion, there are a few things they could have done to make this program more of a success: Technology --I know Im possibly more the exception rather than the rule, but IMHO, its 2011--why would you launch what is basically an online membership category and use online forums instead of an online social networking platform? No newsletter.

The Power of Non-Dues Revenue

Association Adviser

”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e. Hank Berkowitz, Association Adviser.

From the Corner Office: Liz Richards, MHEDA

Association Adviser

To combat information overload and serve a diverse audience, you need to integrate all of your media channels and provide readers with useful snippets they can consume when their schedule permits. try to integrate our communication in all facets of media, print, email, social media and video.

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Using Social Media to Recruit Staff.

Tools 65

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. A new member discount is a great idea to test. Dues Discount. (4). Marketing Media. (5). Social Media. (5). Social Networking. (6).

Association Law Blog: The IRS, Private Inurement and Non-Profit.

Association Law

” The inurement prohibition does not completely preclude members of a 501(c)(6) organization from receiving benefits such as newsletters and informative materials, and of course there is no rule against an association member being more successful as a result of being a member of an organization. Similarly, negotiating discounted healthcare or similar services for members and/or nonmembers and providing related services may be performing particular services. social media.

CA 54

Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Dues Discount. (4). Marketing Media. (5). Social Media. (5). Social Networking. (6). Membership Marketing Blog.

Membership Marketing Blog: Improving Attendance using Content.

Membership Marketing

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Labels: Marketing Media , Marketing Planning , Trade Show. Dues Discount. (4). Marketing Media. (5). Social Media. (5). Social Networking. (6).

Testing a Free Trial Membership Acquisition Program

Membership Marketing

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Dues Discount. (4). Marketing Media. (5).

Price 54

Membership Marketing Blog: Improve Response by Testing Email.

Membership Marketing

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Dues Discount. (4). Marketing Media. (5). Social Media. (5). Social Networking. (6). Membership Marketing Blog.

Price 40