7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

Tips 228

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

LMS 130

How to Get Your Customers to Sell and Market for You

Socious

Email interviews published on blog posts, in newsletters, or in case studies. Rewards might include discounts, free merchandise, or a complimentary upgrade. Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 4. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. Just Google discount CEUs and add your profession.

Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Marketing Blog.

Techsoup Canada: Technology for nonprofits and charities

SilkStart

Anxiety and confusion are widespread, and tech is often considered unessential to strategy. Our Technology Donations Program offers donated and discounted technologies to qualified charities, nonprofits and libraries for an administrative fee that’s typically 90% less than the retail market value. Membership is free, and once we qualify your organization, you’ll have access to a comprehensive catalogue of donated and discounted software.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Use a consultative sales strategy in which you try to match your association’s event objectives and education track with your sponsor’s objectives and branding. Tara Ericson, group vice president at Naylor Association Solutions.

Price 229

The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations.

Price 40

Best Benefit Ever: An App of Your Own

Associations Now

Why it works: The strategy is twofold. Other perks: LocaLynx has Richland area businesses set for mobile, but the Richland Chamber has offerings that cover those businesses just about everywhere else, including free website listings and discounts on local advertising.

Ohio 78

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA).

Community building: 10 effective rules for success.

Disciple Media

Owned media such as your blog, a community media app, and email newsletter are effective community building tools. Share discounts and free products. Understanding what people like and how they respond can help your community strategy moving forward.

On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. We will still have several departments comprised of subject matter experts, talent management (HR), volunteer relations and accounting & finance, but a large portion of our association is being organized into four main teams, that operate processually with a continuous feedback loop between them: Strategy Team. Simply put, we are of the mindset that multiple discounted products do not enrich the member experience.

Team 63

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. When asking these questions, usually several strategies can be deployed.

Win Back Your Lapsed Members

Associations Now

Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Obviously a discount or promotions help, but that’s not everything,” says Dan Ratner, membership and business development strategist at the Next Steps LLC.

How to Continue the Conference Learning Experience

WBT Systems

Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Share those success stories on your blog or in your newsletter. The annual conference is only one piece of a year-round educational strategy, but it provides an ideal opportunity for online learning program participants to meet face-to-face.

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

Start with an association e-learning strategy. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy. 7% of them aren’t sure if they have one—if you don’t know, you probably don’t—so let’s make that 77% without a strategy. Therefore, only 23% of associations have an e-learning strategy. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

Mooc 120

Best Benefit Ever: Get a Book—Your Choice

Associations Now

The selections— which in upcoming months include resources on student creativity, assessment strategies, and learning in the digital age—could go a long way toward keeping teachers abreast of the latest trends. Benefits Wanted What’s your association’s coolest member benefit?

Hot Association Jobs: November 10

SocialFish

We are seeking a high performer able to efficiently manage social media, digital newsletters, and website content while contributing to marketing, communications and publications objectives. Here are some of the coolest jobs you can find on the SocialFish job board !

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Price these programs low enough for a ramen noodle budget or provide discounts to young members. Or, give young members a discount code to use on education.

Three Tips on Increasing Donor Engagement

Associations Now

In an effort to help nonprofits better engage with those who contribute to their organizations, the study surveyed both sides of the equation to determine how much donor preferences and the organizations’ donor engagement strategies coincide or diverge.

Tips 107

Are You Retaining and Engaging Retiree Members?

Associations Now

That’s prompting some associations, including the National Business Officers Association, to think about an engagement strategy focused on recognizing retirees. Accurate member data and an effective engagement strategy can help associations to retain retirees well into their golden years.

8 ways businesses can transform into thriving community brands

Disciple Media

You can spend all your advertising dollars on outbound marketing strategies, but there’s still no guarantee you’ll get heard above the clamour of competition. If they can get instant access to exclusive discounts and other rewards, they’ll feel more disposed towards leaving the big social networks and participating in your exclusive brand community. #2. UGC is the cornerstone of any inbound marketing strategy now that customers have the power to be heard online.

What Kids Can Teach Us About Charitable Giving

Associations Now

Don’t discount the young when it comes to your fundraising efforts and strategy. A new study by the United Nations Foundation found that 88 percent of children donate to charities. What does this mean for the current and future states of philanthropy?

This Week’s Coolest Jobs – November 16

SocialFish

In addition to producing conferences and expositions, LRP Publications publishes business-to-business newsletters, magazines, books, software and more. We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout.

Gifts, Surprises and Serendipity

Association Subculture

The best games also include an epic storyline, memorable characters that you come to care about, strategy and tactics as well as something I refer to as "gifts, surprises and serendipity.". We sort of give gifts in terms of communications such as magazines and newsletters.

Monday Buzz: Indie Group Embraces the Artists

Associations Now

Kenny’s website , writer Christina Green suggests a few strategies that might convince the small-scale retail shops to embrace your organization. A group that represents independent music labels opens up its membership to individual artists.

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership Blog

Shelly Alcorn, an association blogger, describes this situation as follows: “Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests,” she writes. If your company or business doesn’t have a social-media strategy, it better get one.

The SEO Implications of Gating Content

Association Success

But these recommendations were usually made in the midst of large redesign projects that often didn’t include the budget for comprehensive SEO audits and strategies. Would someone be likely to share this content with their audience in their newsletter? It’s much less often about getting access to resources or discounts on conferences.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. ”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e.

Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. For seven years I mailed newsletters, promotional fliers and membership applications to thousands of prospects throughout Maryland.

Building Your Online Membership Lead Generation and Conversion

Membership Marketing

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Hey Tony, I think this strategy is a no-brainer.

Tools 65

Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. A new member discount is a great idea to test. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

From the Corner Office: Liz Richards, MHEDA

Association Adviser

AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: What is the average age of a MHEDA member and do you have any specific programs or strategies for attracting the up-and-coming members of the industries you serve?

Membership Marketing Blog: The Membership Lifecycle Turns Five

Membership Marketing

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Cost of Wrong Strategy. (8).