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Create a Successful Member Loyalty Program

Associations Now

Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers. Discounts on groceries and gas were vital since members were dealing with rising food costs coming out of the height of the pandemic.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. When members are doing something cool in your community, give them a shoutout in your newsletters and social media. Member newsletters Newsletters are a great place to send updates across your membership base.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters. Discounts on membership dues or custom merch for members of partner organizations. .

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5 Gen Z Values Associations Need to Know

Membersuite

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers. Ask industry suppliers to sponsor scholarships for Gen Z too. ROI is everything for them.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters. Discounts on membership dues or custom merch for members of partner organizations. .

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Balancing Traditional and Trending Member Communications

Association Adviser

Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. Test out different programs – many often have tutorial videos that show you how they work – to see which best fits your needs before committing to a subscription.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. While pausing membership might lose members access to special benefits, you could continue to send them your newsletter, for example.

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