Associations Now

JULY 23, 2019

If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? According to a recent study, discounts actually discourage customers from sticking around.

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Freestone

APRIL 16, 2024

Read our blog to discover four helpful strategies to drive success at your organization. Strategies to structure content for easy navigation and targeted learning Diversify your content offerings, ensuring you build up your on-demand content library. When is it okay to repurpose content at your organization?

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Education Content LMS Library 71

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Sometimes a brief price drop is enough to make people take the plunge.

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How To Discount Social Media Software 130

Associations Now

JUNE 5, 2019

Generally, charging networks offer membership to their users—which includes deep discounts and a degree of exclusivity. There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet.

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Price Discount America DC 45

SCD Group

OCTOBER 5, 2014

“Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. Yet, we see industry/retailers adjusting pricing based on supplies. Should we consider variable pricing?

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Association Freak

JUNE 17, 2022

Reading Time: 4 minutes ORGANIZATIONAL MEMBERSHIP IS THE FUTURE FOR MEMBERSHIP GROWTH Group Membership is Not a Growth Strategy Many associations have “group” membership, which usually amounts to a modest volume discount, sometimes with a single invoice.

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Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price.

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MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.

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Marketing Strategy Tips Email Marketing 98

Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. They offer significant membership and registration discounts as well as ample presentation opportunities. So is this the right strategy for your association and conference? Does Investing Early Result In Loyalty?

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Strategy Conference Discount Price 67

Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected.

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Associations Now

AUGUST 11, 2014

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Finally, determine the right price that reflects your products value. Is it LinkedIn?

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Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. This guides content creation, engagement strategies, and even aesthetics. What is a paid community?

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Association Success

SEPTEMBER 24, 2020

As businesses switch their focus from o wnership to access, o ne-time to recurring payments, t ransactions to relationships and o ne-way communication to ongoing feedback, t hese four key trends should inform any effective membership strategy. . The membership economy prioritizes access over ownership.

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Strategy Social Media Revenue Discount 78

SCD Group

JULY 21, 2013

Nor, does it seem like a good strategy for your loyal customers who follow the rules at the get go. Now, this made me wonder about association pricing strategies: whether dues, webinars or in-person meetings. And, he notes that discounts – like the other four – usually result in short-term gains but long-term losses.

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MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

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Blue Sky eLearn

DECEMBER 28, 2018

There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals. Coupons and discount codes. eCommerce functionality through an AMS/CRM integration.

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Content LMS Class Course 200

Blue Sky eLearn

NOVEMBER 16, 2017

Those who did not pay for the live event can receive the recording at the same or discounted rate. We sometimes see clients offer a slight discount due to the fact that those watching the recording will not have the option to ask the speaker questions, participate in live polls, etc. How can we manage webinar sales?

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MemberClicks

MAY 25, 2023

When vendors still have a lot of availability, they are much more willing to work with you on price and may be able to include a few “extras” at little or no cost. Vendors may offer better pricing when they know they are competing for your business. Create an online communications strategy that builds excitement!

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Smooth The Path

AUGUST 20, 2019

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. Because membership is devalued and the step change to full-price is just too high a price to pay.

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Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. Community manager survey. CAE study group. Quick hits.

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San Diego Price Strategy Education 370

Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.

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WBT Systems

OCTOBER 3, 2017

Start with an association e-learning strategy. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy. 7% of them aren’t sure if they have one—if you don’t know, you probably don’t—so let’s make that 77% without a strategy. How is that contribution measured?

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Mooc LMS Sample Survey 192

MemberClicks

MAY 17, 2022

In fact, getting lapsed members to return to their membership is much easier and cheaper than trying to attract brand new members, and should be one of your key strategies in growing your membership. Did they find the price too high? Offer a discount. Use that as part of your re-engagement strategy! Let’s take a look!

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Tips How To Discount Price 98

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone!

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Association Freak

MARCH 26, 2021

Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay. Add Member Value, Don't Discount Dues Discounting dues by 50% or more may seem like a tempting option for some organizations, but it comes with risks.

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Blue Sky eLearn

DECEMBER 28, 2018

There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals. Coupons and discount codes. eCommerce functionality through an AMS/CRM integration.

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Content LMS Class Course 126

Blue Sky eLearn

MARCH 21, 2018

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! You may also want to look at bundling different items together, offering discounts to those who may have previously attended a webinar, and including webinars as part of a larger eLearning program.

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Leading Learning

MAY 19, 2022

In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” customer retention). <<<

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Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Check out these sixteen strategies to repurpose your content: 1. Here are five strategies to follow: 1. Try these strategies to promote your repurposed learning content: 1. And what do we want them to attend this month?

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Reid All About it

MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Quick hits Can AI write thought leadership content for you?

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Revenue Chicago Leadership Education 227

SBI

JANUARY 16, 2024

Several of these changes and innovations will shape association management strategies and services in 2024 and beyond. Moreover, SBI worked with clients to catalyze membership growth by offering enticing incentives, such as discounted rates for group membership and events with multiple registrations from a single organization.

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Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

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Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

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Robert Skrob

NOVEMBER 22, 2021

However, few subscription businesses emulate the Netflix marketing strategy. Most streaming services (and subscription brands) focus on discounts, trials, or other price hooks to attract new subscribers. Netflix’s explosive subscriber growth continues with each new hit show. Several streaming services have great content.

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WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Price these programs low enough for a ramen noodle budget or provide discounts to young members. Or, give young members a discount code to use on education. Scholarships.

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Disciple Media

NOVEMBER 1, 2023

Beyond revealing competitor strategies—from preferred keywords to content architecture—they can unearth potential avenues for differentiation. The platform allows for varied monetization strategies, including tiered subscriptions. Experiment with different pricing tiers for specific durations and measure member responses.

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