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How to Increase Your Sales Without Hiring More Reps

Higher Logic

You can create an eBook or offer a webinar to start fulfilling your content needs, but that takes time, and if you can’t do it yourself, it takes money. They downloaded an eBook, great – but what did they do after that? If a customer downloads product documentation on a product they don’t have – sales should be alerted.

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How to approach your association’s board for a new tech investment

Nimble AMS

Here’s how to make sure your pitch for new tech appeals to individual board member’s roles and concerns. . For example, explain how online community functionality can help them. Share documents, such as meeting minute. Discover how Nimble AMS can help you. Download the AMS Selection in a Post-Pandemic Era eBook today.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

The Top 5 Barriers to Executive Participation and How to Fix Them. Show them where they can find people who have recently joined and how to contact them. You can also show how your community is impacting other business metrics, including acquisition and revenue, by comparing metrics before and after your community.

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Association Brain Food Weekly: 1.12.18

Reid All About it

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline. Last week, I shared a list of ebooks on sale—books that have been critically acclaimed in one way or another. Lunch provided. 1 CAE credit.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Duration: 1 hour.

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Know Your Audience: Create a Community Editorial Calendar

Higher Logic

As a leader in your community, you set the example for how to interact within it. Whether consciously or not, members see how you respond to comments and what types of content you upload and will follow suit. So how is your content strategy telling members how to behave? This lack of consistency is felt by members.

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Virtual Conferences: Knowledge Co-Created in Real Time

Association Success

We then went through the chat afterwards and identified valuable insights and resources that were added in by attendees, and included those in eBooks made available to all. Doing this in the virtual space, there are no geographical constraints, and everything is documented.