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Association Brain Food: 2.23.24

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TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Featuring Robert Putnam, author of Bowling Alone , it looks like a PSA for association membership.

DC 259
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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Code of ethics. Representing member interests.

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How to Sunset an Educational Program

WBT Systems

How to tell it’s time to sunset an educational program. Your leadership may think highly of the program, but that’s not what matters. Document the sunset process. For every product you sunset, leave behind documentation: Brief description of the product and its history. Let the coffee and their innovative ideas flow.

Education 161
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Association Brain Food: 10.20.23

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TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. Instead of people quietly leaving, they ask how can I sign up for next year?

Maryland 270
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How to Increase Your Sales Without Hiring More Reps

Higher Logic

They can download product documentation, ask questions of other customers, and provide feedback to you on your product offerings to help speed up innovation. If a customer downloads product documentation on a product they don’t have – sales should be alerted. All of these things help reduce your support costs.

eBook 120
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Association Brain Food: 11.24.23

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TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Brian Miller at Multiview explains how to capture the attention of the next generation.

Arlington 259
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Association Brain Food: 12.1.23

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Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Conference/abstract management. 1 CAE credit. . –

Arlington 264