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How to Communicate a New Membership Model

Membership Marketing

Create Messaging Document – As a first step, in order to have a consistent message shared through staff, promotional materials, and volunteer leaders, a clear and concise messaging document should be drafted that states the official reasons for the membership model change and the cost and benefit implications.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

Preparing this document is a learning experience. The executive director can help the board to see how, by selecting players with a variety of talent, backgrounds, and personal characteristics, they can lead more effectively in a complex environment. When you succeed at recruiting talented leaders, share the good news broadly.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Promote your publications and subscriptions. Learn more below.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My first bit of advice is, don’t treat recruiting these experts casually. Document both employee and volunteer responsibilities. But I have learned a few things about each of those topics. For one compelling reason.

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More Than a Logo Change: Rebrand Reflections

Association Success

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. You want to identify these so that you can consider how to overcome them as you begin the campaign.

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. How Does My Association Enter an Awards Competition? Newsletters. E-Newsletter.

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How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

How do you get them to consider your offer seriously? Your “offer” could simply be more attention in the form of return visits to your website or blog, or perhaps subscribing to a newsletter. Or, the offer could be purchasing an on-demand webinar, registering for an online course, or joining your association.