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How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals? How Online Communities Encourage Collaboration.

Strategies for Association Success

GrowthZone

Learn about 3 ways to help your association. Association pros are tasked with running their organization’s day-to-day operations, finding ways to demonstrate value to members, and the list goes on…. Low-pressure tips for how to talk with people about your association.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

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Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. Create a peer-to-peer campaign. Keep reading to learn more!

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

You may have a customer journey map – an agreed-on, cross-departmental plan for how you will support customers throughout their experience with you, with the goal of delighting them and creating loyal brand advocates. So it pays to have a great support system. Want to learn more?

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Unpacking an Association’s Project Management Bag

Delcor

But now, heading down the trail, you’re confident, excited, and prepared to face whatever the wilderness brings your way. They know how to manage time and can show others how to do their tasks efficiently. They don’t have to be managers or directors.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Higher Logic

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

So Your Members Want to Add More Communities?

Higher Logic

In fact, they love it so much they want to create their own, smaller communities for specific groups of people. One enthusiastic group wants a community dedicated entirely to just one of your new products. When to allow new communities -- and when to draw the line.

Time to Give Your Resume a Refresh

Associations Now

It’s always a good time to update your resume, but a reminder certainly helps. September may be nearly over, but there’s still time to spruce up your resume. They have a reputation of being pretentious and vague, and no one wants to read them all the way through.”

New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days. This learning approach has two ways to capture knowledge.

Association Brain Food Weekly: 10.18.19

Reid All About it

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. Quick hits before we get to next week’s free webinars: Is your marketing mediocre?

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. How Does My Association Enter an Awards Competition?

Association Brain Food Weekly: 5.4.18

Reid All About it

It will change how most organizations do business, but that’s a good thing in the long-run for all of us. DelCor’s David DeLorenzo points out the silver lining to GDPR as well as other data issues you must reckon with. What happens when people have to prepare for 100-year careers ?

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Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.

Association Brain Food Weekly: 6.8.18

Reid All About it

They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue. to 6:15 p.m.

How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

But when they don’t, it’s time to think about a replacement. Thanks to its integration with other software in your technology ecosystem, your AMS helps you move prospects, customers, and members through the four stages of the marketing journey : attract, convert, close, and delight. But is your AMS up to this job? Or is it merely chugging along, doing the same old things it always has—and not the things you need it to do today?

Association Brain Food Weekly: 6.15.18

Reid All About it

The weekly list of free educational events and resources for the association community… The Atlantic takes a look at the death of higher education due to declining enrollment. A few years ago I came up with some crazy ideas about how associations could transform higher education.

Trainer’s Notebook: Just A Few Participatory Facilitation Techniques

Beth Kanter

Recently, a colleague asked me a wonderful question: How did you learn to become a good facilitator and trainer? If time is available, also do a plus/delta exercise with participants as a close out to the session. Measure, evaluate, reflect, and improve.

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What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. Perhaps that’s why we’re starting to see some backlash.

Romancing Customers with Compelling Content

Slice-Works

I ticked off the attributes that were most attractive: central location, salary, interesting projects, and office subscription to the New York Times (the basics for this 20-something). I was ready to sign! I wanted my new best friend to be excited and validate my decision.

Don't Go Another Year With a Board With Old Thinking. Make 2014 Count For Something

Tom Morrison

It''s December 2013 and every association is about to embark on a new year. Hanging onto traditions, which at the time were amazing, but that aren''t meaningful to the overall membership any longer. Success and failure is defined by asking, “How much did we grow membership this year?”

I'm returning your call, Patsy. : Off Stage

Off Stage

“Judith,” the email said, “I need to talk to you about Virtual Associations. now maybe its time to talk more about why we need em. So, I went online (of course) to try and find an example of a purely virtual association. Off Stage.